AQUA Magazine is the top resource for retailers, builders and service pros in the pool and spa industry. Every month, thousands of spa and pool professionals turn to the online and print pages of AQUA for its valuable mix of news, trend and product coverage. Subscriptions to the print magazine are free to all industry professionals.

Each issue features:

  • Product coverage
  • Industry news
  • Business advice
  • Reader profiles
  • And more!

In addition, a special Buyers' Guide is available each December. To check it out online, just click here.


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Scott Webb, Executive Editor

Scott joined AQUA as editor in April 2001 and has served in various capacities since then, currently as executive editor. He has been in trade magazines for over 15 years, specializing in farm equipment and heavy construction as well as the pool and spa industry. He graduated in 1987 from the University of Cincinnati with a degree in Aerospace Engineering, has a wife and three kids, and bikes to work - even in the freaking winter! - from his home in downtown Madison.

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Cailley Hammel, Managing Editor

Cailley joined AQUA in 2012. Born and raised in Wisconsin, she's a UW-Madison alumna with years of reporting experience in Madison and Milwaukee's media outlets. At AQUA, you'll find her writing features, managing social media and fighting the good fight against Oxford commas. She enjoys indulging her caffeine addiction, exploring Madison and perfecting her Wisconsin accent.

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Eric Herman, Senior Editor

A writer/editor with 32 years experience covering a wide range of business, technical, scientific and cultural topics, Eric joined the AQUA staff in August 2011 following 12 years as editor and co-founder of WaterShapes Magazine. He is a lifetime music fan and lover of fine arts, poetry and nature. He works from his home office in Hoodsport, Wash., a quiet rural community nestled in the foothills of the Olympic Mountains, where he and his wife Diane spend long hours exploring nature's grandeur. Eric's primary role with AQUA is to advance coverage of the design and installation of aquatic environments.

Scott Mauer photo

Scott Maurer, Art Director

Scott has served as AQUA Magazine's Art Director, helping to define the vision of the magazine through its design and layout. He enjoys the challenge of creating a shiny, new issue every month and working with a fine team of dedicated AQUA staff. Scott enjoyed the country life growing up on his family's dairy farm in Verona, Wisc., where many of his creative talents were inspired by the natural world that surrounded him. After liberal arts training in Winona, Minn., he transferred to Columbia College in Chicago and graduated with a BA in Multimedia in 1996. When not rearranging pixels on the computer screen, he enjoys riding his bicycle and going on geo-caching adventures with his wife and two active young boys.