RECENT ARTICLES
  • ESCAPE Consumer Campaign Begins

    by AQUA Editors December 2015

    The national campaign to market pools and hot tubs directly to potential customers has begun. The consumer-focused campaign began on Dec. 1 with digital ads on a variety of platforms. The goal is to build growth in pool and hot tub sales over time, measuring results and tracking trends, using digital platforms that can be sustained long term.

    The ESCAPE campaign is designed as a vehicle for reintroducing American consumers to the desirability of owning a pool, spa or hot tub. To...

  • Retail Bootcamp

    by AQUA Editors December 2015

    Want to increase your average sale? Run special events that boost traffic? Build an inventory mix that turns? Increase your store's worth?  You'll get all this and more from the online course Retail Business Training Bootcamp on December 14 and 16 at APSP University.

    Retail Bootcamp cuts straight to the core of running a successful retail operation.  You and your staff will walk away armed with ideas you can use to succeed in the new way of doing business. 
    Topics covered...

  • ANSI Gives Final Approval to Plaster Standard

    by AQUA Editors November 2015

    The American National Standards Institute has given its final approval of the ANSI/APSP/ICC/NPC-12 Standard for the Plastering of Swimming Pools and Spas. The newest APSP standard will be available for sale in late December.

    This standard covers material and application for the plastering of cementitious finish coatings for in-ground swimming pools or other cementitious water-containment vessels. It sets forth the identification and stipulation of non-structural cementitious finish...

  • 11 New APSP Fellows Honored

    by AQUA Editors November 2015

    APSP welcomed its fourth cadre to its Fellows Program during a reception November 9 at the 2015 PSP Expo in Las Vegas.

    The newest Fellows include:  Lew Akins, CBP, Ocean Quest Pools by Lew Akins; Kyle Chaikin, CBP, CSP, Ultimate Pool Care; Frank H. Goldstein, CBP, CSP, Chesapeake Aquatic Consultants; Steven Gorlin, CBP, CSP, Gorlin Pools and Spas; John Lochren, Solar Pool Enclosures of New York; Jack Manilla, CBP, CSP, Portofino Pools; John Migliaccio, CBP, The Pool & Spa Place;...

  • Builder Awards Go to John Migliaccio and Bill Shehan

    by AQUA Editors November 2015

    APSP has recognized John Migliaccio, CBP, The Pool & Spa Place, and Bill Shehan, CBP, Shehan Pools, as the 2015 co-recipients of the CBP Certified Building Professional of the Year Award.

    The CBP of the Year Award, now in its ninth year, is given annually to a CBP who has advanced the pool building profession through outstanding achievements and dedication to the industry.

    Migliaccio and Shehan received this peer-nominated award during the 2015 International Pool | Spa |...

  • VGB: Cracking The Code

    by Barrett Kilmer November 2015

    When President George W. Bush signed the Virginia Graeme Baker Act into law in 2007, the pool and spa industry gave itself a well-deserved pat on the back for its part in helping craft the bill. No longer would commercial pools and spas pose the suction-entrapment hazard that injured or killed a small-but-preventable number of people every year, including the namesake granddaughter of former Secretary of State James Baker, who drowned after becoming trapped on a hot tub drain in...

  • 2015 Awards Of Excellence Gold Winners, Part 2

    by AQUA Editors October 2015

  • 2015 Awards Of Excellence Gold Winners, Part 1

    by AQUA Editors October 2015

  • 2015 Awards Of Excellence Silver Winners, Part 2

    by AQUA Editors October 2015

  • APSP Holds California Drought Meeting

    by AQUA Editors October 2015

    APSP held a California drought meeting on September 28 in Irvine with Southern California Chapter members to talk about recent successes before city councils and ways to engage all industry members for future meetings.

    John Withers, an elected Board Member from the Irvine Ranch Water District, also spoke to the group regarding regional and statewide water supply problems. He urged the industry to stay strong in making the case that pools and spas are not a problem, but an economic,...