RECENT ARTICLES
  • 2015 Awards Of Excellence Gold Winners, Part 2

    by AQUA Editors October 2015

  • 2015 Awards Of Excellence Gold Winners, Part 1

    by AQUA Editors October 2015

  • 2015 Awards Of Excellence Silver Winners, Part 2

    by AQUA Editors October 2015

  • APSP Holds California Drought Meeting

    by AQUA Editors October 2015

    APSP held a California drought meeting on September 28 in Irvine with Southern California Chapter members to talk about recent successes before city councils and ways to engage all industry members for future meetings.

    John Withers, an elected Board Member from the Irvine Ranch Water District, also spoke to the group regarding regional and statewide water supply problems. He urged the industry to stay strong in making the case that pools and spas are not a problem, but an economic,...

  • 2015 Awards Of Excellence Silver Winners, Part 1

    by AQUA Editors October 2015

  • 2015 Awards Of Excellence Bronze Winners, Part 2

    by AQUA Editors October 2015

  • APSP's WAVE Network to Hold 1st Behind-the-Scenes Event

    by AQUA Editors September 2015

    For three years now, APSP’s WAVE Young Professionals Network has served as a place where the next generation of pool and spa professionals can meet and discuss the industry’s future. This year, APSP is excited to announce its first behind-the-scenes event in which WAVE members will travel to Zodiac Pool Systems’ headquarters in Vista, Calif., for a day of in-depth education.

    Early next month, more than a dozen young professionals from all corners of the industry — including...

  • We Want You...to Escape

    by Rich Gottwald September 2015

    Everything we do at APSP is towards one goal: to put more pools in the ground and sell more hot tubs. The pool, spa and hot tub industry needs to grow to ensure its long-term success. To be successful, we need everyone in the industry to work together toward that common goal. 

    One way APSP is working to sell more pool, spas and hot tubs is with a new consumer outreach campaign called Escape. The purpose of the campaign is to raise awareness about the benefits of pools, spas and hot...

  • A Great Escape In The Making

    by Lenny Giteck September 2015

    At the upcoming PSP Expo, APSP will unveil an exciting new initiative: Escape, a major digital marketing program aimed directly at consumers.

    The word "escape" conjures up two images: getting away from something undesirable, like the scorching summer heat and the grind of day-to-day life, and breaking away to something far better — like the cool, refreshing waters of a pool or the soothing warmth of a spa. Both are central messages to the new marketing campaign, which is being...

  • APSP Combines Efforts with CPSA

    by AQUA Editors August 2015

    The Association of Pool & Spa Professionals announces additional support to bolster the efforts by The California Pool and Spa Association, specifically in Southern California, as the industry continues efforts to educate local policymakers and regulators and the public about water use by pools and spas to ensure that proposed water restrictions do not adversely impact the pool and spa industry.

    APSP has retained California-based national lobby firm Nossaman to work in close...