Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at cailley@aquamagazine.com.
  • Thursday, November, 10, 2016 PSP Expo 2016: Show Highlights

    Last week, pool and spa pros from all over the country came together at the annual PSP Expo, which returned to New Orleans for the first time since 2012. In-between bites of gumbo and sips of hurricanes, attendees enjoyed a bustling show floor, a well-rounded assortment of classes...

  • Tuesday, November, 08, 2016 A Fruitful Collaboration

    Teamwork is as important to delivering a great hot tub installation as the materials or even the spa itself. But smooth teamwork between companies in the chain doesn't just happen; it often takes a little work, says Larry Berczyk, president and co-owner of Valley Pools & Spas (Burnsville, Minn.).

    "It can be a challenging experience trying to coordinate with a builder," he says. "A lot of it has to do with trust."

    But if you stay flexible and organized, relationships with...

  • Tuesday, September, 27, 2016 In the Hot Seat: 4 Top Spa Dealers Discuss the Hot Tub Industry

    How are retailers in the hot tub industry faring? What's happening right now — and where are things headed down the line? To find out, we spoke to four retailers throughout North America and asked them the same five questions about their businesses and the industry as a whole. These retailers each do things a little differently — three of the four have multiple locations, half position themselves as spa-only operations while the other half offer both pool and spa products — but all have...

  • Thursday, September, 08, 2016 The Mystery of the Burned Spa Cover

    Imagine a hot tub owner, Sam, in his backyard. He's just enjoyed a good soak, the last one before he heads off to the beach for vacation. Before he goes inside to finish packing, Sam secures his spa with a vinyl hot tub cover. (Like any responsible hot tub owner, Sam keeps safety in...

  • Thursday, September, 08, 2016 How Are Hot Tub Jet Configurations Developed?

    For those who seek the health benefits a portable spa can offer, hot water isn't everything. Much of the allure of hydrotherapy — and a major draw for hot tub ownership in general — comes down to jets and the stimulation they provide to soothe aching muscles, relieve pain and reduce stress.

    And while jets have always been an essential part of the portable spa experience (and a huge marketing hook for manufacturers), the hot tub industry's continued shift towards health and wellness...

  • Tuesday, August, 30, 2016 The Most Expensive Pool Float in the World

    Everyone wants their pool water to sparkle — but this float takes poolside shimmer to the next level.

    #FLOATY, a supplier of novelty pool floats, is offering a stunning (pun intended) unicorn-shaped pool float encrusted with more than 10,000 hand-placed Swarovski crystals in a rainbow of 14 colors. As #FLOATY social media manger and Rebecca Hsu told Observer, an online news and culture site, only one will be sold, making it the most exclusive pool float in the world.

    As of...

  • Tuesday, August, 23, 2016 'Imagining' a New Store Concept

    If there's one thing David Ghiz has learned from his years in the pool and spa industry, it's that seeing is believing. So when designing the 15,000 square foot space that would become Imagine Backyard Living (Scottsdale, Ariz.), his top priority was creating a feast for the eyes and the imagination.

    "It was really about trying to change the way people thought about hot tubs, and I felt like if I did it in an experience where they could see them much better set up, they would be...

  • Tuesday, August, 16, 2016 Devastating CA Fire Caused By Faulty Hot Tub Wiring

    Last September, the Valley Fire tore through California in Napa and Sonoma counties, killing four people and destroying nearly 2,000 structures, including homes, commercial buildings and other properties. In total, 4,000 firefighters battled the blaze, which would consume more than 76,000 acres of land and cost $57 million to extinguish.

    In the months since, the California Department of Forestry and Fire Protection, also known as Cal Fire, launched an investigation into the...

  • Tuesday, August, 02, 2016 Uber for Pool Service: Will On-Demand Service Take Off?

    Nicole Ruble was on Facebook in late April when an ad caught her eye. It was promoting a new lead generation service, Pool Service on Demand, that claimed it could help pool businesses land new service customers.

    Ruble, sales manager of JFY Pools in Elgin, Ill., was intrigued. But Sean Ruble, her husband and owner of JFY Pools, was uncertain.

    "I was the one that was like, 'All right, let's do it, it sounds really interesting,'" Nicole says. "Sean was the one who was a little...

  • Monday, July, 18, 2016 7 Tips for Training Summer Help

    Training summer help happens in the spring, but thinking about and preparing a summer help training program happens in the fall and winter. To that end, we offer these tips for consideration in developing a strong seasonal staff.

    In 2011, Brandon Windsor walked into Fox Pools and Spas (Hendersonville, Tenn.), ready to start a brand-new job as a summer employee. With a background in specialty retail and retail management, he was pretty well equipped to hit the ground...