Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Thursday, September, 08, 2016 How Are Hot Tub Jet Configurations Developed?

    For those who seek the health benefits a portable spa can offer, hot water isn't everything. Much of the allure of hydrotherapy — and a major draw for hot tub ownership in general — comes down to jets and the stimulation they provide to soothe aching muscles, relieve pain and reduce stress.

    And while jets have always been an essential part of the portable spa experience (and a huge marketing hook for manufacturers), the hot tub industry's continued shift towards health and wellness...

  • Tuesday, August, 30, 2016 The Most Expensive Pool Float in the World

    Everyone wants their pool water to sparkle — but this float takes poolside shimmer to the next level.

    #FLOATY, a supplier of novelty pool floats, is offering a stunning (pun intended) unicorn-shaped pool float encrusted with more than 10,000 hand-placed Swarovski crystals in a rainbow of 14 colors. As #FLOATY social media manger and Rebecca Hsu told Observer, an online news and culture site, only one will be sold, making it the most exclusive pool float in the world.

    As of...

  • Tuesday, August, 23, 2016 'Imagining' a New Store Concept

    If there's one thing David Ghiz has learned from his years in the pool and spa industry, it's that seeing is believing. So when designing the 15,000 square foot space that would become Imagine Backyard Living (Scottsdale, Ariz.), his top priority was creating a feast for the eyes and the imagination.

    "It was really about trying to change the way people thought about hot tubs, and I felt like if I did it in an experience where they could see them much better set up, they would be...

  • Tuesday, August, 16, 2016 Devastating CA Fire Caused By Faulty Hot Tub Wiring

    Last September, the Valley Fire tore through California in Napa and Sonoma counties, killing four people and destroying nearly 2,000 structures, including homes, commercial buildings and other properties. In total, 4,000 firefighters battled the blaze, which would consume more than 76,000 acres of land and cost $57 million to extinguish.

    In the months since, the California Department of Forestry and Fire Protection, also known as Cal Fire, launched an investigation into the...

  • Tuesday, August, 02, 2016 Uber for Pool Service: Will On-Demand Service Take Off?

    Nicole Ruble was on Facebook in late April when an ad caught her eye. It was promoting a new lead generation service, Pool Service on Demand, that claimed it could help pool businesses land new service customers.

    Ruble, sales manager of JFY Pools in Elgin, Ill., was intrigued. But Sean Ruble, her husband and owner of JFY Pools, was uncertain.

    "I was the one that was like, 'All right, let's do it, it sounds really interesting,'" Nicole says. "Sean was the one who was a little...

  • Monday, July, 18, 2016 7 Tips for Training Summer Help

    Training summer help happens in the spring, but thinking about and preparing a summer help training program happens in the fall and winter. To that end, we offer these tips for consideration in developing a strong seasonal staff.

    In 2011, Brandon Windsor walked into Fox Pools and Spas (Hendersonville, Tenn.), ready to start a brand-new job as a summer employee. With a background in specialty retail and retail management, he was pretty well equipped to hit the ground...

  • Wednesday, July, 13, 2016 This Beautiful Storefront Brings Paradise to the Suburbs

    About 70 miles outside of Washington, D.C., on the eastern coast of the Chesapeake Bay, you'll find something surprising: a tropical oasis.

    Almost, anyway. What you see is actually the home of AQUA Pools and Spas (Easton, Md.). With emerald grass, a bright coral exterior and a sky-blue roof, AQUA Pools and Spas evokes thoughts of a Caribbean oceanfront paradise. According to General Manager Danny Morris, that's by design.

    "[We're] definitely trying to bring a beach feel to...

  • Thursday, July, 07, 2016 This Burger King Has an Unexpected Amenity

    Burger King's famous slogan is, "Have it your way." And if "your way" means eating a Whopper while enjoying a sauna, well, you can have it that way too.

    That's because a new Burger King in Finland — long considered the champion of sauna culture, with one sauna for every three people — offers a comprehensive spa experience with two saunas, one that seats 15 and another that seats 10, along with showers and dressing rooms. (The latter also includes a 48-inch TV for good...

  • Tuesday, June, 21, 2016 Texas Retailer Stages Incredible Turnaround

    Twenty eleven was a record year for Wichita Falls, Texas. Not only was it the hottest year on record, it was also the second year of what would ultimately be a five-year drought, though no one knew it at the time.

    Paul Buckingham, owner of Outback Pools and Spas, was concerned. Post-recession pool and spa sales were still recovering, and now with the threat of water scarcity coming into play, Outback Pools and Spas was in serious danger.

    Faced with a fight-or-flight...

  • Thursday, June, 16, 2016 The Unreal Future of Pool Design

    Watching Noah Nehlich demonstrate Structure Studios' latest innovation is like watching a magic trick. First, he puts on the floor something that resembles a mouse pad. Then he holds up an iPad. Suddenly, a pool appears on the screen as if it were installed into the very floor on which we stand.

    As Nehlich walks around the mouse pad on the ground, called a track pad, he can see the pool from all sides. With a press of a button, he can swap the pool for a different shape, size,...