Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at cailley@aquamagazine.com.
  • Thursday, April, 11, 2013 Get Ready for National Water Safety Month

    It’s almost May, and pool openings taking place across the nation, there’s no better time to celebrate National Water Safety Month

    To recognize the event, the Association of Pool & Spa Professionals, the

  • Tuesday, April, 09, 2013 Techno-Tubs: Selling Hot Tubs by Selling Innovation

    You see it everywhere: lines of people waiting overnight for the latest iPhone, coffee shops full of laptops, smartphones we use for gaming, streaming and surfing more than calling. Now more than ever, we have an inextricable tie to electronic technology — we are the gadgets we carry, and keeping up-to-date is the name of the game.

    Much like smartphones, TVs and computers, hot tubs are rapidly advancing in technological advancements with automatic sanitizers, streamlined...

  • Thursday, April, 04, 2013 Safe & Sound: Safety Product Focus

    From the family with young children to the couple with pets and a penchant for entertaining, your customers always keep safety in mind when enjoying their pool or spa — and they expect you to do the same. Luckily, there are a slew of products on the market intended to guard, protect and serve your customers around the clock. Here are just some of the best safety products available to put their minds at ease.

    Tips to Improve Your Retail Store's Appearance

    As much as we say otherwise, looks are important. Your store's design, from layout to lighting and the color on the walls, has the power to make your customers feel welcome, encourage exploration and even increase...

  • Tuesday, March, 19, 2013 Product Focus: Around The Spa

    While making a big buy can be fun, everyone knows it’s just as fun to enjoy the accessories that go with it. With that in mind, the hot tub industry offers a slew of products that accompany hot tubs to add just a little more magic to your customer’s spa experience.

  • Thursday, February, 21, 2013 Do You YouTube?

    Photo of YouTube screen captureRaise your hand if your business has a YouTube page.

    According to Dave Doornink, marking director at Oregon Hot Tub in Beaverton, Ore., YouTube — the 3rd most popular website on the planet — is more than a hotspot for viral videos of cats playing piano: it’s a vital component of your business’ web...

  • Thursday, February, 07, 2013 To Orlando, We Go
    photo of Orlando skyline
    istockphoto.com | Songquan Deng

    New year, new you. If your New Year’s resolutions involved sharpening your skills and bettering your business, there’s no better way to start than by making plans to attend Orlando Pool and Spa Show.

    Taking place February 15-16 at the Orange County Convention Center, organizers...

  • Thursday, January, 31, 2013 Down to Business in the Big Easy
    Josh Ulfers is the vice president at ClearWater Pool & Spa in Metairie, La.

    Retailing — everyone does it differently. While some strategies are better than others, there’s no definitive science to retailing — other than the more money in your pocket, the better. We thought we’d get up close and personal with a retailer...

  • Monday, January, 21, 2013 Social Media: Let Your Customers Do the Talking
    screenshot of a couple in a hot tub
    A Facebook post such as this one, placed on a customer’s personal facebook page showing them enjoying their new hot tub, can be a powerful selling tool, as friends and loved ones are introduced to the pleasures of tubbing through a trusted source. Secure the customer’s participation with a small
    ...
  • Thursday, January, 17, 2013 Sell More Hot Tubs By Selling Wellness
    woman soaking in spa

    For the professional spa retailer, one mantra has prevailed over the past few years: To survive, you must adapt. One retailer who understands is Shawn Maynard, co-owner of Bullfrog Spas in Ogden and Layton, Utah.

    “When the economy slowed down, it created more consumers that were more frugal. They would hold onto their money and had a harder...