Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Thursday, October, 11, 2012 Arizona Dealers Organize For MAP Enforcement

    The Arizona Pool Dealer’s Association is calling for stricter enforcement of minimum advertised price policies. 

    Bart Mitchell, president of the APDA and owner of Litchfield Park Pool Service in Litchfield Park, Ariz., says mounting frustration with slower sales prompted the organization to address MAP policies in meetings for more than a year. 

    “We’re just seeing fewer whole good units being sold,” Mitchell says. “We still do well in...

  • Tuesday, September, 18, 2012 October 2012 AQUA Choice Winner

    photo of AAA Custom Pools working with Designer Pools and Spas project
    The spa has a whopping 22 jets: 12 on the back, six for the calf and four on the floor. A 3-horsepower pump was specifically designed for the
  • Friday, August, 31, 2012 Bring the Golf Course to the Pool with the Floating Golf Green

    Swimming. Golf. Combined. 

    We’re not talking about some all-inclusive resort, here: this is a floating golf green that allows your customers to enjoy their swimming pool and perfect their game at the same time.

    Created by IntelliTurf. Inc., a company that specializes in synthetic grass, the...