Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Tuesday, June, 14, 2016 Iceland's Hidden Hot Tubs

    In the Northwest region of Iceland is the small fishing town of Drangsnes. Home to less than 100 people, it may be small, but it offers a unique attraction that makes it especially welcoming to locals and visitors alike: public hot tubs.

    Located off Rt. 645, which cuts right through Drangsnes, guests will find three tubs to choose from. Each are heated to a different temperature — one hot, one warm and one cold. Like Goldilocks, it's up to you to pick that one that's just right. But...

  • Tuesday, June, 07, 2016 Try Before 'They' Buy

    Almost Heaven Saunas has been on the upswing. Annual sales have increased 25 to 30 percent each year over the past seven years — and actually doubled between 2014 and 2015. Consumer interest has picked up as well; according to research by Almost Heaven, Google searches for the word "sauna" have climbed by 20 percent annually for the past several years.

    In spring, Almost Heaven capitalized on surging sales and rising public curiosity by opening a large showroom in Holland, Mich.,...

  • Thursday, May, 12, 2016 2016 SOI Hot Tub Retail Report

    Selling spas is a lot different than selling a pool — the audience differs, needs change and, of course, the price point changes. With that in mind, we wanted this year’s State of the Industry issue to shed more light on what matters to hot tub retailers, including attention-grabbing features, hot models and more.

    RELATED:2016 SOI Retail Report: Tempered Confidence

  • Tuesday, May, 10, 2016 2016 SOI Retail Report: Tempered Confidence

    The past few years have seen a steady revival in the pool and spa industry. After a recession shuttered many businesses and left others bruised, the economy gradually recovered. Slowly, pool and spa pros were dusting themselves off and getting stronger once again.

    Consumers are in a better position this year, which Charles Schwab credits to smaller debts and hourly earnings that rose by a modest but welcome 2.5 percent in 2015. In addition, fuel costs swiftly fell, further lining...

  • Tuesday, May, 10, 2016 Athletes Beat the Heat in Sauna Marathon

    In February, nearly 1,000 participants lined up for a race unlike any other: the European Sauna Marathon.

    The event, held in a popular ski resort town in Southern Estonia, challenges racers to an epic battle of extremes: With only a map to guide them, participants run, hike and drive through the snow in...

  • Tuesday, April, 12, 2016 State Fair Hot Tub Sales: How to Win Big

    Rides, fried food, everything on a stick — those are just a few reasons people flock to the state fair, but they're not the only ones. Hot tub dealers across the country find the state fair is a hotbed for spa sales, with many accomplishing in a week what would otherwise take months.

    "It's 50 percent of my total yearly sales in 12 days," says Jerry Schiltz, president of All-American Recreation, which has two locations outside Minneapolis. All-American Recreation has been a mainstay...

  • Thursday, April, 07, 2016 New Website Positions Itself as 'Reverse Angie's List'

    A new website offers an alluring concepts for small business owners everywhere: the chance to review your customers.

    The website,, allows businesses of all kinds to read and write reviews of potential clients. According to founder Scott Carzo, the website takes an age-old practice and brings it to the digital age.


  • Tuesday, April, 05, 2016 Outdoor Living Products to Add to Your Shelves

    For homeowners, the backyard isn’t just about the swimming pool or hot tub anymore — it’s about creating a backyard paradise. It’s about creating a backyard escape that multitasks to offer all kinds of experiences, from swimming and relaxing in a spa to gathering around a fire pit, enjoying a glass of iced tea in the gazebo or having an all-out party with a killer speaker system.

    That’s why it’s critical for pool and spa retailers to think outside the box — or outside the pool —...

  • Tuesday, March, 22, 2016 How to Break Into Outdoor Living

    When talking about pooL building, David Martine, owner of Treescapes and Big Wave Pools (Andover, Kansas) gets right to the point: "Clients don't want someone who's just going to dig a hole and fill it with water," he says.

    "Look at how many pictures are on Pinterest and Houzz of a pool with no patio furniture on it that's just a hole in the ground with water in it. Hardly any. You see the ones that are all dolled up because that's what everyone wants their backyard to feel...

  • Thursday, March, 17, 2016 Navy Vet Wins ASP Franchise

    America’s Swimming Pool Company is honoring those who served in a big way. Last year, the company announced its veterans program, a contest that would thank a veteran for his or her service by awarding them a free pool maintenance franchise. The first winner was officially announced last week: Miguel Macias, who will open is franchise in Reno, Nevada, in April....