- Thursday, April, 07, 2016 New Website Positions Itself as 'Reverse Angie's List'
A new website offers an alluring concepts for small business owners everywhere: the chance to review your customers.
The website, ContractorsCustomers.com, allows businesses of all kinds to read and write reviews of potential clients. According to founder Scott Carzo, the website takes an age-old practice and brings it to the digital age.
- Tuesday, April, 05, 2016 Outdoor Living Products to Add to Your Shelves
For homeowners, the backyard isn’t just about the swimming pool or hot tub anymore — it’s about creating a backyard paradise. It’s about creating a backyard escape that multitasks to offer all kinds of experiences, from swimming and relaxing in a spa to gathering around a fire pit, enjoying a glass of iced tea in the gazebo or having an all-out party with a killer speaker system.
That’s why it’s critical for pool and spa retailers to think outside the box — or outside the pool —...
- Tuesday, March, 22, 2016 How to Break Into Outdoor Living
When talking about pooL building, David Martine, owner of Treescapes and Big Wave Pools (Andover, Kansas) gets right to the point: "Clients don't want someone who's just going to dig a hole and fill it with water," he says.
"Look at how many pictures are on Pinterest and Houzz of a pool with no patio furniture on it that's just a hole in the ground with water in it. Hardly any. You see the ones that are all dolled up because that's what everyone wants their backyard to feel...
- Thursday, March, 17, 2016 Navy Vet Wins ASP Franchise
America’s Swimming Pool Company is honoring those who served in a big way. Last year, the company announced its veterans program, a contest that would thank a veteran for his or her service by awarding them a free pool maintenance franchise. The first winner was officially announced last week: Miguel Macias, who will open is franchise in Reno, Nevada, in April....
- Thursday, March, 10, 2016 Astronaut Reunites with Swimming Pool After Year in Space
Astronaut Scott Kelly just spent nearly year in space. While in orbit, Kelly and his fellow passengers, Mikhail Kornienko and Sergey Volkov, underwent nearly 400 experiments about how people react to time in space, from cognitive performance and sleep, to how space affects our brain structure.
But Kelly was surprised by one of his “findings:” Just how much he missed his swimming pool:
- Tuesday, March, 01, 2016 The Power of the Freebie
For Dan Boelhauf, it's the little things that count. With more than 15 years in the pool and spa industry, more than a decade of which he's spent at St. Louis-area Prestige Pools & Spas, Boelhauf has learned that customers have changed — but throwing in a freebie goes a long way in making a hot tub sale.
"For better or for worse, most of our customers believe they are experts now. Whether they are or not," he says. "The Internet has given them the ability to do their shopping...
- Tuesday, February, 23, 2016 Sales Surge
- Tuesday, February, 09, 2016 A Sunny Disposition: Everything Under the Sun Expo Preview
For Floridians, pools and spas are a way of life. Of the top states for inground pool ownership, Florida ranks second — making it a hotbed for pool and spa professionals, each of whom need to stay on the cutting edge to succeed. That's why each February, these professionals pack their bags and head to Orlando for the annual Everything Under the Show Expo, presented by the Florida Swimming Pool Association.
So far, show organizers say it's going to be a big one.
"The show is...
- Thursday, February, 04, 2016 The School for Mermaids
Move over, Ariel. The chance to be a mermaid is no longer a fairytale (make that "fairy tail") thanks to the Sirenas Mediterranean Academy, located in Tarragona, Spain.
As the Washington Post reported last summer, the Sirenas Mediterranean Academy was founded in 2013 by Susana Seuma. A former salesperson, Seuma suffered a shattered leg from a car accident and needed a less physically demanding position. That's when she decided to turn to her lifelong dream — being a mermaid — and...
- Monday, January, 18, 2016 Hiring for Summer: How to Write a Better Job Listing
When summer rolls around, many pool and spa retailers face the same conundrum: Finding seasonal help. You're looking for a few entry-level employees, high-school students or college kids home for break, who have that rare combination of work ethic, intelligence and professionalism.
The problem? So is every other business in town.
Yet competition is just part of the issue. Millennials are picky with their job opportunities; they're less interested in grunt work and instead...