- Thursday, March, 10, 2016 Astronaut Reunites with Swimming Pool After Year in Space
Astronaut Scott Kelly just spent nearly year in space. While in orbit, Kelly and his fellow passengers, Mikhail Kornienko and Sergey Volkov, underwent nearly 400 experiments about how people react to time in space, from cognitive performance and sleep, to how space affects our brain structure.
But Kelly was surprised by one of his “findings:” Just how much he missed his swimming pool:
- Tuesday, March, 01, 2016 The Power of the Freebie
For Dan Boelhauf, it's the little things that count. With more than 15 years in the pool and spa industry, more than a decade of which he's spent at St. Louis-area Prestige Pools & Spas, Boelhauf has learned that customers have changed — but throwing in a freebie goes a long way in making a hot tub sale.
"For better or for worse, most of our customers believe they are experts now. Whether they are or not," he says. "The Internet has given them the ability to do their shopping...
- Tuesday, February, 23, 2016 Sales Surge
- Tuesday, February, 09, 2016 A Sunny Disposition: Everything Under the Sun Expo Preview
For Floridians, pools and spas are a way of life. Of the top states for inground pool ownership, Florida ranks second — making it a hotbed for pool and spa professionals, each of whom need to stay on the cutting edge to succeed. That's why each February, these professionals pack their bags and head to Orlando for the annual Everything Under the Show Expo, presented by the Florida Swimming Pool Association.
So far, show organizers say it's going to be a big one.
"The show is...
- Thursday, February, 04, 2016 The School for Mermaids
Move over, Ariel. The chance to be a mermaid is no longer a fairytale (make that "fairy tail") thanks to the Sirenas Mediterranean Academy, located in Tarragona, Spain.
As the Washington Post reported last summer, the Sirenas Mediterranean Academy was founded in 2013 by Susana Seuma. A former salesperson, Seuma suffered a shattered leg from a car accident and needed a less physically demanding position. That's when she decided to turn to her lifelong dream — being a mermaid — and...
- Monday, January, 18, 2016 Hiring for Summer: How to Write a Better Job Listing
When summer rolls around, many pool and spa retailers face the same conundrum: Finding seasonal help. You're looking for a few entry-level employees, high-school students or college kids home for break, who have that rare combination of work ethic, intelligence and professionalism.
The problem? So is every other business in town.
Yet competition is just part of the issue. Millennials are picky with their job opportunities; they're less interested in grunt work and instead...
- Tuesday, January, 05, 2016 The 3 Keys to a Hot Tub Sale
The door to your store swings open. The familiar chime from the door sensor rings through the air, instinctively pulling your eyes to the entryway. You see someone standing there, looking curiously at the hot tubs on your floor.
This person could be your next hot tub sale. Are you prepared?
When it comes to hot tub sales expertise, it's hard to beat Juliet Phelps. Co-owner of Ajax Pool and Spa in the competitive Aspen, Colo., market, Phelps has decades of spa sales under her...
- Tuesday, November, 24, 2015 5 Ways to Make Your Water Testing Station Pop
For the past several months, Gigi Carder has been on a mission.
- Thursday, November, 19, 2015 The Award for Best New Product Goes To…
pHin, a new tech-focused product for consumers and professionals in the pool and spa industry, won the coveted best new product prize at this year’s PSP Expo.
As we chronicled in October, pHin is a smart sensor for pools and spas that floats in the water and sends measurements — including pH, ORP, free chlorine, total alkalinity, total hardness, cyanuric acid and...
- Tuesday, November, 03, 2015 These Guys Heart Hot Tubs
TV advertising for hot tub dealers can look similar. It's the spokesman standing in a showroom with a cheesy smile. It's the assortment of photos with splashy bursts: "Just $5,999!" "Financing available!" "On sale now!"
Marq Schramm, marketing manager at Spa Inspectors in Houston, Texas, sees a problem with that approach.
"That doesn't really stick in your head," he says. "We wanted to do something that was story based and just made hot tubs look fun."