Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Thursday, June, 11, 2015 Sauna Selections: 2015 Roundup

    Looking for a new sauna line to add to your roster? Take a look at these great options.


  • Monday, June, 08, 2015 11 Tips for Better Sauna Sales
    There are 3 million saunas for 5 million people in Finland — that's a sauna in every household. While saunas haven't quite reached those numbers here in the U.S., manufacturers say sales are on the rise — so much so that they're back to pre-recession levels.

    Want to bring up your sauna sales? We went straight to the manufacturers and asked for their best advice. Here's what they...

  • Thursday, May, 21, 2015 A Fountain that Tells Time

    In the pages of AQUA, we’ve shown countless examples of what precise water work can do, from simple fountains to Vegas-style water shows synched to music. But this project at Japan’s Osaka Station takes that concept to a new level.

    The fountain resembles a large frame with water raining from the top. While this rain can drizzle, it can also instantly transform into a digital-style clock, words and even images like flowers and music notes. 

    So how does...

  • Monday, May, 18, 2015 9/11 Memorial Pools Evacuated Due to Chlorine Smell
    photo of the National September 11 Memorial and Museum monument

    The National September 11 Memorial and Museum was evacuated Sunday afternoon for two hours due to a “hazardous materials situation” — which is fancy way of saying "a bad smell." 

    According to a

  • Thursday, May, 14, 2015 VIDEO: 2015 State of the Industry Report - Retail

    If you're a regular AQUA reader, you're well familiar with our State of the Industry issue. If you're not, here's the short story: Every year, we ask our readers to take our State of the Industry survey. In it, we ask about the health of your business, successes on the sales floor, product trends and your feelings about the industry as a whole.

    We break our SOI issue into three parts: one for retailers, one for builders and one for service professionals. Since AQUA just so happens...

  • Wednesday, May, 06, 2015 Business Briefs: May 2015
    photo of SeaKlear celebrating 30 years of SeaKlear Natural Clarifier
    From left to right: Brian Quint, Aqua Quip, Seattle, Wash.; Devon Brown, director of operations for SeaKlear; Dr. Everett Nichols, SeaKlear scientific director of water treatment technologies and manager of intellectual property; Terry Arko, recreational water specialist, SeaKlear.
  • Tuesday, April, 28, 2015 Upselling at the Counter

    Some retailers think in terms of square footage, but for Corinne Kraft, owner of Valley Pool & Spa and RB Control Systems, it's every second that counts. By making a point to upsell at the counter, she says retailers can see a significant boost in revenue — and all with sales pitches that take less than 30 seconds to deliver. The math backs her up:

  • Tuesday, April, 28, 2015 Meet Kover Kritters: Fun Covers for APCs

    Automatic pool cleaners are great, but there’s just one problem: they could be cuter. 

  • Thursday, April, 23, 2015 Goofy Staff Unites for Hilarious Marketing Videos

    The best marketing campaigns mesh your brand and the message you're trying to promote in a memorable way. For pool and spa retailers, “fun” is key to getting and keeping a customer’s attention — and we discovered a retailer that completely nails it. 

  • Thursday, April, 02, 2015 Amazon Debuts New Retail Model

    Earlier this week, Internet commerce giant Amazon revealed its latest innovation in retailing: a button. Not an online button, but a real button.