Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Tuesday, February, 17, 2015 The New Marketing "Principal"
    screen shot of Bullfrog Spas web series
    screen shot of Bullfrog Spas web series

    Bullfrog Spas’ latest marketing move isn’t an ad, a splashy new website or an extensive rebrand. Believe it or not, it’s a comedy about a high school principal.

    In late 2014, the spa...

  • Tuesday, February, 17, 2015 Business Briefs: February 2015
    APSP Announces Strategic Staff Changes
    The APSP has announced two strategic staff shifts within its ranks, including the addition of Patrick Giambalvo, Jr., and a promotion for Carvin DiGiovanni. 
    Patrick Giambalvo, Jr., joins APSP as vice president of business development. Giambalvo comes to APSP from InfoComm, the trade association for the audio/visual industry where he served as the director of membership, education and certification...
  • Thursday, February, 05, 2015 Mom & Pop Vs. The Big Box
    photo of a small pool business and their big box competitor
    Walmart image via | Ken Wolter

    Jeff Kirsch shoots it straight.

    “The other pool store in town is not our competitor. Our competitor is Walmart,” he says matter-of-factly.

    It’s a David and Goliath struggle many in the pool and spa industry can...

  • Tuesday, February, 03, 2015 APSP Announces APSP University

    Last week, the Association of Pool & Spa Professionals announced the launch of APSP University, a series of educational webinars hosted by industry experts.

    The webinars, open to APSP members only, will target both industry veterans and fresh faces in a variety of tracks, including classes for...

  • Tuesday, January, 27, 2015 An Aboveground Free-For-All

    "What is this?"

    "Is this an aboveground pool or an inground pool?"

    "Did you screw up?"

    According to Andrew Apple, general sales manager at Islander Pools (Albany, N.Y.), these are just a few ways customers have reacted to Radiant Pools' Metric Freeform. And it's an understandable response — an aboveground freeform pool is a striking turn from the standard models that have dominated the category for decades.

    While the Metric Freeform is pricier than the...

  • Tuesday, January, 27, 2015 Business Briefs: Late January 2015

    Former APSP Staffer Moves to NSPF

    The National Swimming Pool Foundation announced that Lauren Stack has joined its leadership team as mission development director – national accounts. Stack brings more than 20 years of experience and passion for growing the swimming pool, hot tub and aquatic...

  • Tuesday, January, 20, 2015 Need a Photographer? Houzz Can Help

    For pool and spa builders, pictures speak louder than words. At the same time, it’s a bit difficult to find and arrange


  • Thursday, January, 08, 2015 This Luxurious Showroom Says it All
    photo of a pool showroom
    photo of a pool showroom

    When JR Richards, CEO of Richards Total Backyard Solutions in Houston, Texas, built his new showroom in 2002, he wasn’t looking for anything fancy.

    “My original plan was to come in here and just throw...

  • Thursday, December, 18, 2014 Let the Sunshine In
    photo of a sunroom with a hot tub
    With a sunroom, hot tub owners can enjoy a good soak while protected from rain, excessive sun, harsh winds, etc. (And no more walking through snow!)
    photo of a sunroom with a hot tub

    For spa dealers, complementary...

  • Tuesday, December, 16, 2014 Dates, Location Announced for 2015 WAHC

    Organizers of the World Aquatic Health Conference have announced the 2015 show dates and location. The event, now in its twelfth year and hosted by the NSPF, will be held at the Scottsdale Plaza Resort in Scottsdale, Ariz., on October 7 to 9, 2015.

    Each year, the WAHC spotlights advances that can generate growth for the aquatic field and industry. A slew of seminars are offered across a spectrum of subjects, including recreational...