Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Thursday, December, 04, 2014 Buying the Family Business
    photo of someone giving someone else a set of keys

    We’re on the brink of a new era in the pool and spa industry. As a generation of mom-and-pop owners look to retirement, a new generation is coming to the fore: their children. Now young adults, these “kids” are thinking about their future — which many hope lies in the very store their parents...

  • Tuesday, November, 25, 2014 Zodiac Reaches Settlement in Antitrust Case

    Zodiac Pool Systems has reached a settlement in its anti-trust case. The company was one of four defendants involved in the lawsuit; as previously reported, Hayward Industries settled its suits in July

    The lawsuit was originally filed against PoolCorp and alleged the company used its power as a distribution giant to intimidate manufacturers and prevent them from selling...

  • Thursday, November, 13, 2014 Pleatco Announces 2014 Perfect Pool Guy, Gal, Spa Guy
    photo of 2014 Perfect Pool Guy and Gal
    From left to right: Perfect Pool Guy Mark Mulder, Perfect Pool Gal Tricia Manley and Perfect SpaGuy David Wright.

    Each year, Pleatco honors top-tier service professionals with the Pleatco Perfect Pool Guy and Gal award. This year at the PSP Expo in Orlando, Pleatco revealed this year’s winners, which include...

  • Tuesday, November, 11, 2014 P/S Retail: Lessons Learned

    Running a pool and spa retail business is really a long, expensive education. Hopefully, you never have to listen to the same lecture twice.

    So when you find that your service people have been camouflaging your service trucks at night and going into business for themselves, or your staff has quietly shut down the store to go skiing, all you can do is smile, make a few notes and perhaps a few changes.

    Lesson #1) Don’t hire people who like skiing more than working...

  • Thursday, November, 06, 2014 SLIDESHOW: The World's Fastest Hot Tub

    This is one hot ride.


    The Carpool DeVille, which has billed itself as the World's Fastest Hot Tub, is on display at the PSP Expo in the Marquis booth. As we've previously reported on AQUA, the Carpool Deville started as a dream two college students had in their undergrad years in the '90s. The duo successfully created the first Carpool out of...

  • Wednesday, November, 05, 2014 Houzz Makes First Appearance at PSP Expo

    If you’re in charge of your company’s online marketing, you might have seen a familiar green logo at the PSP Expo. Houzz, the website for home design enthusiasts that boasts more than 25 million users, is making its first appearance at the PSP Expo to show professionals just how beneficial the site can be. 

    “We’re excited to be at the Pool | Spa | Patio Expo for the first...

  • Monday, November, 03, 2014 What Women Want (In a Pool Store)
    photo of someone sunbathing by a pool

    From a sales standpoint, women are a force to be reckoned with. To start, they are responsible for 80 percent of all consumer purchases, not just in the U.S, but around the world. More than half of all new cars are purchased by women, and single women in particular are a growing segment in the housing market. When their kids have grown and...

  • Tuesday, October, 07, 2014 Lifehacks for Service Pros

    Ever get that feeling of triumph when you get something to work just the way you want it to? When you rig something with a rubber band to work better than before, or when you find a simple, time-saving shortcut that saves you grief down the line?

    In modern parlance, these are called “lifehacks.” Do a search for the term online and you’ll find a thriving community of wannabe MacGuyvers finding clever ways to make their lives easier.

    Lifehacking is all about creativity, and...

  • Tuesday, September, 30, 2014 This Small Biz is Sticking it to Yelp
    photo of a restaurant chalkboard featuring complaints from Yelp.
    Photo courtesy of Yelp/Trevor N.

    Small business owners have had it with Yelp. Many have complained in the past about unfair reviews, bullish company representatives and glowing reviews that suddenly go missing — and to make matters worse, Yelp was recently given...

  • Tuesday, September, 23, 2014 SLIDESHOW: A Signature Tile Pool