Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, social media and retailing. Follow her on Twitter @CailleyH or send her an email.
  • Tuesday, August, 19, 2014 Take Cover: 2014 Spa Cover Roundup

    Spa covers are an integral part of hot tub ownership, but they’re not a guaranteed sale. Sometimes you have to think a little outside the box with your sales tactics, like Dave Doornink at Oregon Hot Tub, Beaverton, Ore.

    Doornink, the company’s marketing manager, noticed the store got a lot of calls about hot tub covers, but obtaining dimensions for the order was a recurring problem. It required the customer to perform a few measurements, and as we all know, customers...

  • Thursday, August, 14, 2014 Local Hero
    photo of Mermaid Pool, Spa and Patio
    Photo courtesy of Mark Maynard | varmintflatsphotos.com

    “Think local, buy local.” It’s a popular ideology that casts mom-and-pop businesses as friendly neighbors that play a vital role in the local economy. By patronizing local businesses, consumers are not only supporting those businesses, but also the...

  • Tuesday, August, 12, 2014 Something Chilly This Way Comes
    photo of snowmen pool floaters

    It seems like only yesterday that pool season opened — and after that long winter, it really does feel like yesterday — but it’s time to consider stocking your shelves and steeling yourselves for closing time. Take a look at just some of your winterizing options, from chemical treatments to plumbing help:

  • Tuesday, August, 05, 2014 Store Design: The Fun-Forward Approach
    photo of a pool showroom
    (Above and first photo below) Photos of Gohlke pools after the makeover. Before the new look, the store looked a bit drab with small photos and lackluster paint colors. (See bottom two photos on right.)
    photo of a pool showroom
  • Wednesday, July, 30, 2014 World's Tallest Waterslide Officially Open

    If you call yourself a thrill-seeker, we have news for you: the world’s tallest waterslide, the Verrückt in Kansas City, is officially open. 

    As previously reported on AQUA, the Verrückt measures an astounding 168 feet high, or 17 stories. The ride, located at the Schlitterbahn Waterpark, is named after the German word for “crazy” — and by the...

  • Wednesday, July, 30, 2014 Drought? You're Covered
    photo of an empty pool

    Wichita Falls, Texas, has struggled with drought for months. Stage 5 drought restrictions were implemented in mid-May, prohibiting homeowners from filling their pools unless using well water or hauling in water from elsewhere — and that costs a pretty penny.

    But one local retailer/pool cover dealer found a way to make the best of...

  • Tuesday, July, 29, 2014 Under A Sweltering Sun
    photo of a thermometer under a sunny sky

    As a lifelong Arizonian, Michael Rodarte is used to the heat of the Southwest. But when he left a career in finance for a fresh start as co-founder of Classic Pool Service, he found himself a bit surprised by how hot it can really get outside the confines of an air-conditioned office.

    “There’s a difference between...

  • Tuesday, July, 22, 2014 Business Briefs: July 2014

    Imperial Pools Hires Award Winning SalespersonImperial Pools announced the appointment of Jessica DeGray as regional sales director for the Cheshire, Conn., distribution branch. She will be responsible for maintaining existing business relationships while growing her overall territory in distribution and Imperial manufactured...

  • Thursday, July, 17, 2014 The Do's and Don'ts of Digital Marketing
    photo of a man on his laptop
    Shutterstock.com | Nadezhda1906

    In the good old days, marketing was a pretty simple thing: You’d do the Yellow Pages, a radio ad and maybe a commercial on TV if you had the money. Nowadays, it’s a bit more complex.

    Now we have “digital marketing,” which largely includes anything you can find on the...

  • Thursday, July, 10, 2014 A Showroom With No Salespeople?
    photo of darts on a target
    An employee-free mattress store has us wondering — is the hot tub industry next?
     
    Imagine a showroom of expensive goods — and no employees in sight.

    It might sound crazy, but