Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Monday, November, 03, 2014 What Women Want (In a Pool Store)
    photo of someone sunbathing by a pool

    From a sales standpoint, women are a force to be reckoned with. To start, they are responsible for 80 percent of all consumer purchases, not just in the U.S, but around the world. More than half of all new cars are purchased by women, and single women in particular are a growing segment in the housing market. When their kids have grown and...

  • Tuesday, October, 07, 2014 Lifehacks for Service Pros

    Ever get that feeling of triumph when you get something to work just the way you want it to? When you rig something with a rubber band to work better than before, or when you find a simple, time-saving shortcut that saves you grief down the line?

    In modern parlance, these are called “lifehacks.” Do a search for the term online and you’ll find a thriving community of wannabe MacGuyvers finding clever ways to make their lives easier.

    Lifehacking is all about creativity, and...

  • Tuesday, September, 30, 2014 This Small Biz is Sticking it to Yelp
    photo of a restaurant chalkboard featuring complaints from Yelp.
    Photo courtesy of Yelp/Trevor N.

    Small business owners have had it with Yelp. Many have complained in the past about unfair reviews, bullish company representatives and glowing reviews that suddenly go missing — and to make matters worse, Yelp was recently given...

  • Tuesday, September, 23, 2014 SLIDESHOW: A Signature Tile Pool

  • Tuesday, September, 09, 2014 CDC Releases First Model Aquatic Health Code
    Model Aquatic Health Code

    The Centers for Disease Control have released the first Model Aquatic Health Code, a voluntary set of measures created to improve swimmer health and safety in aquatic...

  • Tuesday, September, 09, 2014 Spicy Hot Sales
    photo of a pool dealer's hot sauce products
    photo of a pool dealer's barbeque product sectionphoto of a pool dealer's barbeque product section

    At a glance, Pro Pools of Hagerstown, Md., looks like any...

  • Thursday, September, 04, 2014 The Dynamic Dealer
    photos of Recreational Warehouse in Ft. Myers and Naples, Fla.
    Photos courtesy of The Recreational Warehouse

    Selling hot tubs is hard work. Just ask Craig Ecelbarger, owner of the Recreational Warehouse in Ft. Myers and Naples, Fla. “The spa business is the biggest thing we do, and it’s the hardest thing we do,” he says.


  • Tuesday, August, 26, 2014 Pool Selling Secrets From a Marketing Guy

    In the old days, salesmen traveled from town to town, hawking the miracles of their wares and making sales with over-the-top gimmicks. Later on, they did the same thing, going from neighborhood to neighborhood hoping to get a foot in the door, often literally.

    Any pool builder knows the art of selling has changed. Heavy-handed pitches are out; nuanced approaches are in. Sales is about building relationships and two people, in our case builder and customer, meeting each other’s...

  • Tuesday, August, 19, 2014 Take Cover: 2014 Spa Cover Roundup

    Spa covers are an integral part of hot tub ownership, but they’re not a guaranteed sale. Sometimes you have to think a little outside the box with your sales tactics, like Dave Doornink at Oregon Hot Tub, Beaverton, Ore.

    Doornink, the company’s marketing manager, noticed the store got a lot of calls about hot tub covers, but obtaining dimensions for the order was a recurring problem. It required the customer to perform a few measurements, and as we all know, customers...

  • Thursday, August, 14, 2014 Local Hero
    photo of Mermaid Pool, Spa and Patio
    Photo courtesy of Mark Maynard |

    “Think local, buy local.” It’s a popular ideology that casts mom-and-pop businesses as friendly neighbors that play a vital role in the local economy. By patronizing local businesses, consumers are not only supporting those businesses, but also the...