Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Tuesday, September, 09, 2014 CDC Releases First Model Aquatic Health Code
    Model Aquatic Health Code

    The Centers for Disease Control have released the first Model Aquatic Health Code, a voluntary set of measures created to improve swimmer health and safety in aquatic...

  • Tuesday, September, 09, 2014 Spicy Hot Sales
    photo of a pool dealer's hot sauce products
    photo of a pool dealer's barbeque product sectionphoto of a pool dealer's barbeque product section

    At a glance, Pro Pools of Hagerstown, Md., looks like any...

  • Thursday, September, 04, 2014 The Dynamic Dealer
    photos of Recreational Warehouse in Ft. Myers and Naples, Fla.
    Photos courtesy of The Recreational Warehouse

    Selling hot tubs is hard work. Just ask Craig Ecelbarger, owner of the Recreational Warehouse in Ft. Myers and Naples, Fla. “The spa business is the biggest thing we do, and it’s the hardest thing we do,” he says.


  • Tuesday, August, 26, 2014 Pool Selling Secrets From a Marketing Guy

    In the old days, salesmen traveled from town to town, hawking the miracles of their wares and making sales with over-the-top gimmicks. Later on, they did the same thing, going from neighborhood to neighborhood hoping to get a foot in the door, often literally.

    Any pool builder knows the art of selling has changed. Heavy-handed pitches are out; nuanced approaches are in. Sales is about building relationships and two people, in our case builder and customer, meeting each other’s...

  • Tuesday, August, 19, 2014 Take Cover: 2014 Spa Cover Roundup

    Spa covers are an integral part of hot tub ownership, but they’re not a guaranteed sale. Sometimes you have to think a little outside the box with your sales tactics, like Dave Doornink at Oregon Hot Tub, Beaverton, Ore.

    Doornink, the company’s marketing manager, noticed the store got a lot of calls about hot tub covers, but obtaining dimensions for the order was a recurring problem. It required the customer to perform a few measurements, and as we all know, customers...

  • Thursday, August, 14, 2014 Local Hero
    photo of Mermaid Pool, Spa and Patio
    Photo courtesy of Mark Maynard |

    “Think local, buy local.” It’s a popular ideology that casts mom-and-pop businesses as friendly neighbors that play a vital role in the local economy. By patronizing local businesses, consumers are not only supporting those businesses, but also the...

  • Tuesday, August, 12, 2014 Something Chilly This Way Comes
    photo of snowmen pool floaters

    It seems like only yesterday that pool season opened — and after that long winter, it really does feel like yesterday — but it’s time to consider stocking your shelves and steeling yourselves for closing time. Take a look at just some of your winterizing options, from chemical treatments to plumbing help:

  • Tuesday, August, 05, 2014 Store Design: The Fun-Forward Approach
    photo of a pool showroom
    (Above and first photo below) Photos of Gohlke pools after the makeover. Before the new look, the store looked a bit drab with small photos and lackluster paint colors. (See bottom two photos on right.)
    photo of a pool showroom
  • Wednesday, July, 30, 2014 World's Tallest Waterslide Officially Open

    If you call yourself a thrill-seeker, we have news for you: the world’s tallest waterslide, the Verrückt in Kansas City, is officially open. 

    As previously reported on AQUA, the Verrückt measures an astounding 168 feet high, or 17 stories. The ride, located at the Schlitterbahn Waterpark, is named after the German word for “crazy” — and by the...

  • Wednesday, July, 30, 2014 Drought? You're Covered
    photo of an empty pool

    Wichita Falls, Texas, has struggled with drought for months. Stage 5 drought restrictions were implemented in mid-May, prohibiting homeowners from filling their pools unless using well water or hauling in water from elsewhere — and that costs a pretty penny.

    But one local retailer/pool cover dealer found a way to make the best of...