Eric Herman
A writer/editor with 32 years experience covering a wide range of business, technical, scientific and cultural topics, Eric joined the AQUA staff in August 2011 following 12 years as editor and co-founder of WaterShapes Magazine. He now serves as AQUA's senior editor. He can be reached at
  • Tuesday, June, 10, 2014 Style is for Everyone
    photo of Rick Chafey and Brett Blauvelt project
    Michael Woodall

    In the June edition of AQUA Architecture you’ll find a profile of a truly extraordinary project, “Rustic Contemporary” by Rick Chafey and Brett Blauvelt.

    Like many profiles of great work, the discussion covers an extremely high-end project for a wealthy, and in this case,...

  • Thursday, June, 05, 2014 The Wide World of Custom Package Pools
    photo of a swimming pool
    Courtesy of Royal Enterprises

    As the recession fades, builders report that the middle class customer is coming back into play. And while homeowners remain cost-conscious, they also want design elements that set their pools apart from others. Builders working in the package pool market must offer both affordability and design

  • Tuesday, June, 03, 2014 Vance Gillette and Eric Herman: The Magic of Discovery

    It’s been quite the hot topic of late, this idea of promoting the excitement of the aquatic experience. As many in our industry have pointed out, other recreation-based industries have done a much better job than we have of pounding the promotional drum. 

    One big challenge we face has been, and remains, what’s the specific game plan for upping our own game in the battlefield of public perception? What does that actually look like? 

    Here’s one...

  • Tuesday, June, 03, 2014 Builder Voice 2014: Debra Smith

    Debra SmithDebra Smith Co-owner and President/ General Manager Pulliam Pools | Fort Worth, Texas

    Texas’ venerable pool builder, Pulliam Pools, has been in business since 1916, making it perhaps the oldest pool construction firm on the planet. Co-owner and President/General Manager Debra Smith has been with the company since 1992 and takes

  • Thursday, May, 29, 2014 State of the Industry 2014: Builders, Building Momentum
    photo of pool construction
    Alfonsodetomas |

    In preparing last year’s edition of AQUA’s State of the Industry issue, the phrase “cautiously optimistic” was so common among builders it sounded like an industry-wide mantra. The reasons behind those qualified assessments were not obscure. In short, the prevailing...

  • Thursday, May, 29, 2014 Builder Voice 2014: Paul Porter

    Paul PorterPaul Porter CEO Premier Pools & Spas Sacramento, Calif.

    As CEO of Premier Pools & Spas, Paul Porter has led his company to a level of success that is by any measure unusual and extraordinary for a pool construction company — their 2013 sales passed a dizzying $120 million. Here he shares his thoughts on how others can also

  • Thursday, May, 22, 2014 Eric Herman Blog: Gold in the Wetlands

    It’s one of nature’s miracles that resides at the heart of balanced ecosystems on every continent except Antarctica. Known generally as the “wetlands effect,” it’s the process through which plants absorb nutrients from water and, among other things, it’s why natural wetlands associated with lakes, rivers and oceans are so critical environmental health. 

    Wetlands are loosely defined as areas where soil is saturated with water giving rise to...

  • Tuesday, April, 22, 2014 Eric Herman Blog: Infinite Character
    photo of glass of water splashing against a clear glass bottle
    Shutterstock | Alex Norkin

    “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water, my

  • Thursday, April, 10, 2014 The Storied Board
    photo of a man and a boy at a diving board

    Like many Baby Boomers, especially those in the Sun Belt, AQUA Senior Editor Eric Herman was raised in the near-constant presence of swimming pools, almost all of which had a diving board. Here he takes a look back at the iconic nature of the diving board, issues that have led to a decline in their use in residential settings and why...

  • Monday, March, 24, 2014 Why You Need People in Your Pool Project Photos
    photo of kids jumping off of a diving board
    Photo courtesy of S.R. Smith.

    One of the themes I’ve repeatedly shared both in these blog posts and in print has...