Gotta Show
(August 2010 - Karen Erstad)
A picture is not worth much when it comes to selling gazebos.
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Q&A With Alice Cunningham
(May 2010 - Barrett Kilmer)
Alice Cunningham, Co-owner, Olympic Hot Tub Company, Seattle
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Q&A With Norm Coburn
(May 2010 - Barrett Kilmer)
Norm Coburn, Owner, New England Spas, Natick, Mass.
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Q&A With Matt Gohlke
(May 2010 - Barrett Kilmer)
Matt Gohlke, Owner, Gohlke Pools, Denton, Texas
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Q&A With Kirt Kleiner
(May 2010 - Scott Webb)
Kirt Kleiner, Owner, KMK Services, Inaugural winner of Pleatco's Perfect Pool Guy contest, Pittsburgh
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Q&A With Todd Starner
(May 2010 - Scott Webb)
Todd Starner, Director of IPSSA Region 11, Sarasota, Fla.
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Q&A With Javier Payan
(May 2010 - Scott Webb)
Javier Payan, Owner, Payan Pool Service, Santee, Calif.
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Considering Cost
(February 2010 - Kelley Robertson)
Sell value before you tell the price.
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Influence With Ease
(January 2010 - Jeff Mowatt)
What to say and when to say it
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Survival Secrets
(October 2009 - Merry Wise)
Tough times call for bold measures
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How They're Making It
(October 2009 - Scott Webb)
Everybody knows it's a tough spa market, but these dealers have managed to keep them moving. Here's how they're doing it
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Back To Basics
(July 2009 - Kelley Robertson)
When times are tough, it pays to revisit basic sales principles
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Beyond The Basics
(March 2009 - Douglas Smith)
Keep your sales up in a down market
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Applied Physics
(November 2008 - Kim Marcille)
Understanding the inverse Zeno effect
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In Person
(October 2008 - Alan Bayham)
Six reasons why face-to-face trumps mass marketing
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Silent Sales
(June 2008 - Liz Tahir)
Perfecting the art of quiet
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The Power Of Six
(April 2008 - Daniel Burrus)
Six business trends every salesperson must know
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Is That Your Final Answer?
(March 2008 - Michael Lee)
Why some cultures have to negotiate
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Start Setting No-Goals Today
(January 2008 - Richard Fenton and Andrea Waltz)
See amazing results tomorrow.
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Top 10 Sales Urban Myths
(November 2006 - Paul DiModica)
You’ve heard them, now avoid falling for them.
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Proof Positive
(April 2006 - Chip Eichelberger)
A Good Story Can Be Telling.
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World Book
(December 2005 - Kirstin Pires)
The AQUA Buyers' Guide puts the whole pool and spa world in your hands.
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Make The Most Of Change
(November 2005 - Brian Tracy)
Flexibility is the key to staying out front.
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Selling Value
(November 2005 - Marsha Lindquist)
Win business without cutting prices.
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Qualifying Time
(October 2005 - Donna L. Cohen)
Are you wasting time with the wrong prospects?
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Be The Nice Guy — It'll Pay Off
(May 2005 - Karen Erstad)
Guest columnist Karen Erstad shares a story about a bad shopping trip.
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Eye On The Target
(April 2005 - Claire Sykes)
How to set successful sales goals.
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Post-Sale Priorities
(January 2005 - Karen Erstad)
How and why to follow up with customers after a hot tub sale.
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Qualifying Time
(January 2005 - Donna L. Cohen)
Are you wasting time with the wrong prospects?
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The Silent Sell
(January 2005 - Patti Wood)
Seven nonverbal secrets to success.
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ABCs Of APCs
(April 2004 - Kirstin Pires)
Selling automatic pool cleaners is as easy as. . .
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Hone Your Skills
(April 2003 - AQ)
Tips for keeping a competitive edge.
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Relationship Selling
(March 2003 - AQ)
Relationship selling puts your customers' needs first, with you as a well-informed advisor.
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Battling the Big Boxes
(August 2002 - AQ)
How to compete and thrive against mass merchandisers.
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Why They Buy
(July 2002 - AQ)
The research of Dr. G. Clotaire Rapaille helps explain what makes people buy.
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Pump Up Sales in Tough Times
(May 2002 - AQ)
Techniques for building sales strength in bad economic times.
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Hunt for Lost Customers
(April 2002 - AQ)
Tips for tracking down "lost" customers.
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Selling Through Seminars
(February 2002 - AQ)
How to increase sales with in-store seminars.
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Stimulating Sales
(February 2002 - AQ)
Sex, among other things, sells.
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