- Pool Sales The Wise Way, Part I
by Merry Wise August 2005
Successfully selling a swimming pool starts long before your prospective pool owner even darkens your door. Just like any other effective operation, pool sales can be broken down into steps. Developing an organized method for sales success rather than randomly scampering after leads will guarantee you higher sales volume, higher profit and better use of your time. You can sell pools the easy way or the hard way. Selling the easy way is more fun and much more...
- Fine Redesign
by Karen Erstad August 2005
Since the Internet is quickly becoming the Yellow Pages of the 21st century, it may be time to invest some serious dollars in your Web site. Instead of hiring your cousin's friend's 14-year-old who does some Web work on weekends, you may want to hire a professional Web site designer. But how do you choose the person who will create this all-important Web presence? And...
- Energize Your Ads
by Phillip M. Perry August 2005
"It pays to advertise." No one disputes that old chestnut. Even so, it's all too easy to place an ad and wait for throngs of new customers to crowd your store . . . only to be disappointed when your registers don't ring a merry tune.
Fact is, some ads work and some don't. How can you improve the odds that your ads end up in the first group. Use these...
- Fiberglass 911
by Becky Strauss August 2005
If anything can go wrong, it will." So says the first and most famous of Murphy's Laws, the one that any business professional is familiar with. In the world of pool installation, stopping problems before they start can be a matter of making wise choices before you begin. Each type of installation presents a unique set of issues for both builder and customer, but...
- Its Own Stratosphere
by Karen Erstad July 2005
While the backyard as a mini-resort may no longer be an uncommon concept, it is rare to find a backyard poolscape that truly resembles the type of setting you'd find at a posh resort. But this residential project in Jupiter, Fla., does — and that's exactly what the homeowners wanted.
Built by The Pool Professionals, also in Jupiter, these two pools are...
- Growing Profit Centers
by Kirstin Pires July 2005
It's not that big of a leap to expand your business from selling, installing and servicing swimming pools to selling, installing and servicing ponds and water gardens. Similarly, the difference between retailing pool and spa supplies and pond and water garden supplies is minimal. Pumps, skimmers, circulation — there are more similarities than there are differences...
- Back In Business
by Reid Creager July 2005
Sixty-three-year -old Allen Cooper gets up at 5:30 every morning to run his business, Pintado Pools in Santa Ynez, Calif. His days are long and busy. He's been known to answer the phone himself.
Cooper says he plans on doing this far past the normal retirement age — at least another 10 years. Social Security's future is in doubt; health-care costs are...
- Sunning In The Schoharie
by Karen Erstad June 2005
Perched atop a verdant hill, this vinyl-liner pool by Concord Pools overlooks the Schoharie Valley in upstate New York. At first glance, the poolscape might seem ripe for a vanishing edge, but Michael Giovanone, president of the Latham, N.Y., builder said the site was not right. “They wouldn’t get the effect of a negative edge because the house is looking...
- Watery Retreats
by Emily Fuger June 2005
Whether it’s a bronze fish spouting water or a man-made meandering creek, water features can add zest to an otherwise commonplace project, and they can be so much more than a simple sheet waterfall or laminar jet.
The following four projects are examples of how one builder is creating unique poolscapes designed to seamlessly incorporate spectacular water features. From amazing vanishing edges to an air pump that pushes columns of bubbles that rise 12 feet to the surface of the...
- Spa Treatment
by Karen Erstad May 2005
Tucked into a backyard in the foothills of the Catalina Mountains, this 11-by-50-foot pool was just one part of a major home remodeling project, says Teresa Rosano, principal architect at Ibarra Rosano Design Architects of Tucson, Ariz. "Originally, there was a kidney bean shaped pool and there was paving all the way around it. There was nothing living at all in the...