RECENT ARTICLES
  • One Deep Dive

    by AQUA Editors April 2017

    As we've covered in AQUA previously, the deepest pool in the world is Italy's Y-40 Deep Joy, a 130-foot deep pool — or the equivalent of a 14-story building. However, it may not be a world record holder for much longer.

    RELATED:...

  • April 2017 New Spa and Pool Products

    by AQUA Editors April 2017

    What’s new this month? A quiet pump, a wrench for pool lids, an American flag skimmer cover and more.

    S.R.Smith
    The next generation of S.R.Smith's popular heliX pool slide, the heliX2, is new and ready for order. The helix2 features a patented water feature at the top of the slide powered...

  • Design Inspiration: Make a Statement With Outdoor Lighting

    by Marianne Lipanovich, Houzz March 2017

    To be successful amid the outdoor living boom, it's critical for retailers and builders to stay abreast of rapidly changing consumer tastes in backyard products. To help keep your product lines up to date, AQUA has partnered with design megasite Houzz to bring you more content about outdoor living, from pools and spas to outdoor kitchens and patio furniture. This time, a Houzz expert explores just some of the design possibilities outdoor lighting offers.

    Lighting...

  • Remembering Don Burns

    by William N. Rowley March 2017

    When Don Burns passed away in early March, the industry lost one its finest and most successful government advocates. It was wonderful reading all of the sentiments about Don; he was truly one of our very best. In the aftermath of his passing, there was, however, something missing. Not much at all was said about his specific legislative...

  • Introducing the Unknown Control

    by Mark Holden March 2017

    Avoid Opening Pools to Copper Stains

    by Chris Marcano March 2017

    Now that the long winter is finally ending, pool owners are looking forward to pulling off their covers.

    One of the strangest experiences a pool owner can have is to discover upon opening that the pool has a purple crystal-like stain on its surface. Service professionals have known about this phenomenon for years, and commonly refer to it as purple haze.

    Purple haze is not, contrary to popular belief, an organic bacteria or an algae issue. The problem is actually the result...

  • Mario Rossetti: Selling Value Over Price

    by Mario Rossetti March 2017

    I am often asked to help companies locate exceptional salespeople. These companies are trying to find salespeople who can create brand recognition by selling value and not price. This is a noble, but very difficult undertaking; especially in our current market conditions.

    In these cases, the companies' former salespeople had not been able to grasp the value concept as they continually complained about the high price of their products. When they persisted in comparing their prices to...

  • Quiz: Is Your Family Business Prepared for Transition?

    by Phillip M. Perry March 2017

    When the time comes for a new generation to take control of your family business, will the process go smoothly? One way to find out is to take the quiz below. Give yourself 10 points for every "yes" answer.

    RELATED: How to Pass Down the Family Business

    1. Have you established a structured plan to transition your business to a new generation of ownership?

    2. Has each family member...

  • Pool Houses: Ship Shape!

    by Scott Webb March 2017

    You turn it on its side, and you're half done. Frame in a few walls, lay in a couple sliders, finish it out with plumbing, electrical and cabinetry, and you've got it: A shipping container...

  • Solving Our Labor Shortage

    by Eric Herman March 2017

    It’s been the same story for years: the availability of young talent, or lack thereof, remains a vexing issue for the pool and spa industry. Our industry simply doesn't know how to draw young people into the fold.

    The issue was on my mind recently when I saw a press release about an annual competition that might hold some answers, or at least point the industry in a fresh direction. It’s called the