RECENT ARTICLES
  • APSP University Announces Winter Courses

    by AQUA Editors January 2017

    The Association of Pool & Spa Professionals announces its winter lineup of live virtual, in-person and online self-paced courses for individuals in the aquatic field.

    "We have the training and professional certification courses for every level of experience and every budget," says APSP Director of Education Maria O'Hara. "Our winter course lineup gives students the flexibility they need in terms of timing and location."

    The list of classes includes:

  • AC Awaits

    by AQUA Editors January 2017

    With the Christmas holiday but a fond memory and the New Year in full swing, it's time to start planning for the annual trek to the Jersey Shore and The Pool and Spa Show.

    For over three decades this show has maintained its character as a comprehensive exhibition that, despite its size, offers a cozy and relaxed setting for networking, sales and education.

    APSP/NSPF Merger: What Happened?

    by AQUA Editors January 2017

    As the industry digested the news this week that there will be no structural unification of APSP and NSPF, several questions have emerged. Among them — Why were the two boards unable to reach goals set forth in April, 2016, despite significant motivations? Where does the matter stand at present? What are the prospects going forward?

    RELATED:

  • 6 Water Features That Venture Into Poolside Fantasy

    by Katherine Caviness, Houzz January 2017

    To be successful amid the outdoor living boom, it's critical for retailers and builders to stay abreast of rapidly changing consumer tastes in backyard products. To help keep your product lines up to date, AQUA has partnered with design megasite Houzz to bring you more content about outdoor living, from pools and spas to outdoor kitchens and patio furniture. Here, pro builder Katherine Caviness identifies a few eye-catching water features that can take your project to the next...

  • What Makes A Top-Notch Pool Salesperson?

    by Christopher Anderson January 2017

    If you look at the industry 20 years ago, pool sales were based on a whole bunch of templates. It was very much a menu of variations on standard models. Now, it's an entirely different game — as pools have evolved into comprehensive outdoor environments, the process of selling has evolved, too.

    In the broadest sense, sales and design go hand in hand. The best salespeople have creative minds and emit positive energy that ingratiates them to clients. However, I think it's equally...

  • 'License' to Service

    by Cailley Hammel January 2017

    One of the best assets a pool or spa company can have: a set of wheels. Sure, they get you from A to B, but they have another huge benefit: marketing space. Do it well, and your truck or van isn’t just a vehicle — it’s a mobile billboard.

    Recently, we shared a roundup of truck wraps from AQUA readers all over the country. But we quickly noticed that plenty of you like to use every square inch of your truck to spread a fun...

  • Opinion: APSP/NSPF Merger Breakdown a Shame

    by Scott Webb January 2017

    When I first got word that the two most prominent industry associations were going to combine forces, honestly, I was inspired. They were attempting something heroic — reaching beyond their own individual interests for the good of all.

    More than just the practical benefit of representing the industry with a more powerful, unified voice, this was leadership. It was showing us how it's...

  • APSP, NSPF Unification Fails

    by AQUA Editors January 2017

    In a surprise announcement today, APSP and NSPF said they were ending efforts aimed toward the unification promised in April of 2016. At that time, the two organizations declared that they would join together for the good of the industry, providing new focus for advocacy efforts.

    Over the months since the initial declaration that the groups would merge, speculation has grown as to the shape of the new combined...

  • January 2017 New Spa and Pool Products

    by AQUA Editors January 2017

    With a new year comes a swath of new products from top manufacturers in the industry. This month, you’ll find a way to bring spin class to the pool, a modern take on tiki torches, a new spa and more.

    Splash-A-Round Pools
    Splash-A-Round Pools' Aqua Cycle provides an excellent low-impact...

  • Retail Forecast: 2017

    by Phillip M. Perry January 2017

    For retailers looking to enjoy a profitable 2017, the economic stars are shifting into happy alignment. Consumers are expected to have more spendable money over the coming 12 months thanks to anticipated increases in employment and wages. And major drivers of the economy — including business investment and housing construction — are expected to continue their modest growth.

    Simply put, general improvement in the economy should result in more sales for retailers. "Our view is that...

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