Pentair Wins Silver in PRO Awards

A photo of the PRO Awards Luncheon in New York City.Chief Marketer recognizes Pentair as the Best Seasonal-Themed Campaign Silver Winner for the 2016 “Pump Up Your Savings” marketing campaign. The award was announced on June 13 at the PRO Awards Luncheon held in New York City.

“We’re honored to have our work recognized alongside many of the world’s best-known brands,” says Marcus Phillips, marketing director for Pentair’s Aquatic and Environmental Systems. “At Pentair, our goal is to provide innovative products to pool owners while delivering real value to our dealer network, and the ‘Pump Up Your Savings’ campaign did just that.”

Designed to promote Pentair’s variable speed IntelliFlo pool pump, the company launched the “Pump Up Your Savings” campaign with a $100 rebate program. The campaign was promoted in several ways, including search ads, social retargeting, a website landing page, in-store signage (including branded beach balls), pins on employee uniforms and text messages. To encourage pool retailers about the pump, Pentair hosted a display contest where pool retailers could win prizes by decorating their stores and submitting photos. The campaign resulted in an increased rebate redemption rate by more than 150 percent over the previous year, and more than 17.5 million impressions were recorded through the website landing page, retargeting ads, display ads, paid search and e-mail.

Pentair worked with agency partner Blue Flame Thinking on the campaign.