Article Archive

Light Patterns: A Pool Project With Creative Lighting

David Tisherman
For this project, lighting is everything. Here, David Tisherman shares how he used creative lighting to create a poolscape that generates an emotional response. [More]

15 Twitter Tips From Industry Pros

Matt Giovanisci
Is your company on Twitter? Here, 15 pool and spa industry pros share their tips and tricks for making the most of the social network. [More]

PSP Grows Attendance For 3rd Straight Year

AQUA Editors
Did you make it to PSP 2012? Here's our recap of who made it and what went down in the Big Easy. [More]

Part 2: What is the Value of Loyal Retail Pool Customers?

Larry Bloom
Industry expert Larry Bloom explains just how much of an impact loyal customers have to your bottom line. [More]

Judge Approves Credit Card Swipe Settlement

AQUA Editors
This proposed settlement over credit card interchange fees is a game-changer. We have the details. [More]

SPEC Releases 2012 Year-End Report

AQUA Editors
The California Spa and Pool Education Council released their year-end legislative report, which details its 2012 efforts for legislation that benefits pool and spa professionals. The report cover... [More]

Spotlight: A Scenic Sundance Spa

AQUA Editors
Daybreak and nightfall on a truly stunning portable spa installation on Hope Peninsula, Idaho, featuring a Sundance Maxxus spa. [More]

Making Scents: The History of Spa Fragrances

Eric Herman
The world of fragrance is not something typically associated with pools and spas. That is, until one considers the work of spa-fragrance manufacturers, who for the past three decades... [More]

5 Tips for Taking Great Pool Photos With Your Cell Phone

Matt Giovanisci
Photos are essential to selling swimming pools. As a pool builder, you should make it your goal to photograph every single pool you build to maintain a portfolio for yourself and your client... [More]

Business Briefs: November 2012

AQUA Editors
Plastimayd LLC, has hired Tanya Khamis as the company’s new Marketing Manager. Khamis was hired to lead the company’s efforts managing the marketing of the company’s ... [More]

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