All posts tagged 'management'

Use Gift Cards To Bolster Holiday Sales

Phillip M. Perry
Looking to increase sales and profits this Christmas season? Set the stage now with a plan that exploits the full potential of gift cards. Consider this: More than half of all consumers bought at least one gift card for the holidays last year... [More]

Cashing Out - How Much Can You Get For Your Business?

Phillip M. Perry
“Time is of the essence.” That old proverb certainly rings true when it comes to selling your business. While recent years have seen sluggish demand for commercial transactions, the market... [More]

Listen To Your Customers

Matt Giovanisci
In our modern world, there are so many different ways to advertise and market your products or services to consumers. The list gets bigger and bigger by the day. In addition to traditional methods lik... [More]

Six Traps That Successful Pool Companies Avoid

Larry Bloom
After 30+ years in the pool and spa industry, I retired and began working on a lifelong passion — understanding why otherwise-bright business people (including me) can make bad decisions when th... [More]

Dealing With Customers' Bad Taste In Pool Design

Eric Herman
There are few generalizations that hold up across the board almost without exception, but if there’s one that does it can be found in the old adage “opinions are like noses, everybody has ... [More]

Increasing Pool Service Rates Without Losing Customers

Charles Baird
I have received calls from numerous pool service companies over the past few months lamenting their low service rates. They find increasing service rates extremely difficult or nearly impossible. They... [More]

Controlling Your Workers' Comp Costs

Phillip M. Perry
Workers’ compensation insurance, long a burr under the employer’s saddle, is gaining new prominence in the drive to protect profits. Business owners are getting hit with premium increases ... [More]

The Importance Of Educating Your Pool And Spa Customers

Matt Giovanisci
When I worked in a pool store, I was considered “The Golden Child.” I was a know-it-all, and everyone came to me with their pool questions: “How much shock do I need to add?” &... [More]

Make Your Bank a Partner in Profits

Phillip M. Perry
While banks have more money than ever on their books, business owners have difficulty qualifying for loans. The mismatch between lender and borrower results from ... [More]

World Aquatic Health Conference Draws Crowd In Seattle

Barrett Kilmer
Last month's World Aquatic Health Conference, which took place in Seattle, drew 410 registrations, an increase of 30 percent over the previous year, according to the National Swimming Pool Foundation,... [More]

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