Five Ways To Improve A Pool's Energy Efficiency

Karen Erstad
Here are a few energy-saving suggestions from industry veteran and owner of Poolscape in Ontario, Canada, Barry Justus. Justus is speaking this month to builders at the Pool & Spa Asia show in Ban... [More]

2011 Green Product Roundup

Karen Erstad
Companies all over the nation have found that, contrary to what Kermit the frog might tell you, it's actually fairly easy being green — just provide sustainable products that ... [More]

The Greenest Pool In Canada

Karen Erstad
The owners of this travertine-tiled pool in the small community of Georgetown, Ontario, not far from Toronto, did not set out to commission Canada's Greenest Pool, but as the project evolved, that's e... [More]

Cultivate Replacement Spa Cover Sales With Superior Service

Karen Erstad
Most people shopping for a hot tub, pool table or pool prefer to see and sometimes try out these high-ticket items before investing. This is not always the case when it comes to ... [More]

Australia's Magnapool Claims Its System Can Improve Swimmer Health

Karen Erstad
A Genesis 3 Design Group founder and owner of Aquatic Consultants, Brian Van Bower is always open to learning about innovative equipment in the pool and spa industry. Right now on his own pool he is t... [More]

What Customers Need To Know About Maintaining Salt Chlorine Pools

Karen Erstad
If perception is reality, then some homeowners may need your help adjusting how they see pool maintenance with a salt chlorine generator. While pools with these generators ... [More]

Website Critique: Family Pools and Spas

Karen Erstad
This Ohio retailer with two locations wanted a website that better represented how the company sells family fun, and so in July of 2010, Family Pools & Spas ... [More]

Website Critique: Sonoma Valley Pool and Spa

Karen Erstad
When Sonoma Valley Pool & Spa re-vamped its website, which went live in early 2010, Jolie Rozema, who co-owns the business with her husband, Saul Rozema, says, ... [More]

Should You Use Flash Or HTML For Your Web Site?

Karen Erstad
One reason B & B Pool and Spa revamped its website earlier this year was to transition away from having a Flash-based site to an HTML-based one, because many people surfing the Net on mobile devic... [More]

Creating A Great Web Site With Great SEO

Karen Erstad
Here's a stat to chew on: The average attention span on the Internet is between four and 10 seconds. "It's really frightening," says Jon Gelberg, chief content officer at Blue Fountain Media in New Yo... [More]

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