Plan For A Profitable Holiday Season By Adding Gift Cards

Phillip M. Perry
Looking to increase sales and profits this Christmas season? Set the stage now with a plan that exploits the full potential of gift cards.  Consider this: More than half of all consumers bought a... [More]

Where To Place Underwater Speakers

Bethany Allen
Although underwater speakers have been around since the 1960’s, the technology used to make them has made some serious progress in the last few years. As the technology continues to advance, so ... [More]

Why Is Water Blue?

Eric Herman
When you ask most anyone, “Why is water blue?” they are likely to say it’s reflecting the color of the sky. Given that we know that liquid water is a highly reflective material, and ... [More]

Saving Money On Your Cell Phone Bills

Phillip M. Perry
Increasingly used as a power base for successful retailing, the smart phone comes with a cost: surprise charges for voice and data overages. Retailers can take steps to limit the damage by monitoring ... [More]

Pricing Your Pool And Spa Business

Phillip M. Perry
With more economic optimism than we’ve seen in several years, banks more interested in lending, and interest rates at record lows, for those looking to retire or move on to another stage of life... [More]

Prince Convenience

Scott Webb
My great grandmother actually made her own soap. (Or so she said.) My mom bought her soap at Woolworths. Now my wife says she wants to sign up on the Internet to have it delivered regularly along with... [More]

“Conscious Capitalism” Works

Merry Wise
In the rush of the busy season we don’t often stop to reflect on our underlying philosophy of business — why we do what we do — but we can learn a lot from one of our country’s... [More]

Remembering Andy Griffith

Eric Herman
For some strange reason, this morning when I read the news that the beloved actor Andy Griffith passed away at the age of 86, my eyes welled with tears as an odd sense of personal loss filled my heart... [More]

Who Are The Pool Design Masters?

Eric Herman
For years now, I’ve taken the view that aquatic design — a field in which I would include pools, spas, and also ponds, streams, waterfalls... [More]

Cashing Out - How Much Can You Get For Your Business?

Phillip M. Perry
“Time is of the essence.” That old proverb certainly rings true when it comes to selling your business. While recent years have seen sluggish demand for commercial transactions, the market... [More]

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