Blogs

How to Clean Hurricane-Damaged Pools

Terry Arko
Hurricanes, like last year's Hurricane Sandy, can wreak havoc on a swimming pool by introducing saltwater and contaminants. If you can't drain, follow these step-by-step instructions to clear up water fast. [More]

Pool of Life to Honor Memory of Robert Foutz

Eric Herman
Service industry legend Robert Foutz Sr. passed away in October. In May, his son, Robert Foutz Jr., is hosting an event to benefit his father's favorite charities and celebrate his life and legacy. [More]

Part 17: How Do Nonloyal Retail Pool Customers Shop?

Larry Bloom
Not everyone who walks into your store is a loyal customer. But did you know that 17 percent of nonloyal customers used to be loyal customers? Author Larry Bloom examines this shocking discovery. [More]

Relics of a Different Age

Scott Webb
AQUA Executive Editor Scott Webb shares his thoughts on the state of the trade show. [More]

Xenobiotic Danger in Recreational Water

Robert Lowry
To protect existing drinking water sources, municipalities are considering greater water-recycling measures — a move that will impact water use in the swimming pool industry. Author Robert Lowry argues there's more to consider, namely, the xenobiotics that build up in the water we swim in. [More]

Biomimicry: What it is and Why it Matters in the Pool Industry

James Robyn
Biomimicry. It's a fascinating scientific practice that has a real impact on our everyday lives. And it also has a lot of crossover with the world of natural swimming pools. In this blog post, James Robyn examines the relationship between the two. [More]

Part 14: Why Loyal Shoppers Defect

Larry Bloom
Why do your customers leave you? Larry Bloom has the answers. [More]

Part 15: How to Stop Your Loyal Customers from Defecting

Larry Bloom
When customers have a bad experience, they defect and go elsewhere. In this post, Larry Bloom delves into how negative shopping experiences affect your loyal customers. [More]

3 Ingredients to Create a Popular Facebook Post

Matt Giovanisci
What makes a Facebook post irresistible? These are the three magic ingredients that are sure to boost your likes, comments and shares. [More]

Part 13: The Specialty Pool Store Loyalist and the Internet

Larry Bloom
Customers have an upper hand in that they can shop at your competitor's outlets — or simply hop online. What threat does the Internet pose to your business? We have the answers. [More]

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