AQUA Editors
Brighten your day with this purrrfect story of an 18-pound cat that swims to lose some weight. [More]
Larry Bloom
After carefully studying the wants and desires of loyal pool store customers, Larry Bloom has the "secret sauce" to turn casual customers into loyal ones. [More]
Phillip M. Perry
What does the rest of the year hold for retail sales? Our columnist, Phillip M. Perry, shares his thoughts. [More]
Eric Herman
Senior Editor Eric Herman shares his story of St. Lucia's Jade Mountain, which he remembers as one of the most beautiful installations he's ever seen.
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Larry Bloom
Do your loyal customers see competitive prices as an advantage to shopping at their preferred retailer? The answer can impact your business. [More]
Eric Herman
Senior Editor Eric Herman shares his story of the ugliest pool he's ever seen. [More]
Larry Bloom
Does having that unique product line on your shelves mean much to your loyal customers? Larry Bloom went directly to pool retail customers to find out. [More]
Scott Webb
Editor Scott Webb makes his prediction for what 2013 holds for pool and spa professionals. [More]
AQUA Editors
A reader shares his thoughts about the relationship between dealers and manufacturers. [More]
Christian Donovan
Service pro in a drought region? Check out these tips for how you can take special care of your customers and keep things flowing smoothly. [More]