Blogs

Part 5: How Do Loyal Retail Customers Perceive Your Staff’s Knowledge?

Larry Bloom
You think your staff is knowledgable, but do your loyal customers? Larry Bloom explains why it matters. [More]

A Christmas Message from the AQUA Editors

AQUA Editors
The AQUA editors reflect on the spirit of the holiday season and what's most important. [More]

Leapfrogging: Bullfrog Passes the Torch to New CEO

Cailley Hammel
It's the beginning of a new era at Bullfrog, and CEO's of past and present share their thoughts on the transition and future of Bullfrog. [More]

Boost Your Pool And Spa Website Performance With Metrics

Matt Giovanisci
Do you track your website's hits and clicks with Google Analytics? Here's a breakdown of the metrics you should pay close attention to. [More]

Part 4: Why Do Loyal Customers Shop at Your Pool Store?

Larry Bloom
In a study, Larry Bloom asked survey-takers for the reasons why they're loyal to their pool retail store. Here's what they said. [More]

The Movie Premiere In a Swimming Pool

AQUA Editors
The Paris Life of Pi premiere made a splash with a screening in a 108-foot swimming pool. See the video here. [More]

Positive Attitudes Boost Store Revenues

Phillip M. Perry
Happier workers can mean more money for your business. Check out these tips for boosting the positivity in your workplace. [More]

5 Easy Retail Marketing Tips to Boost Customer Loyalty

Matt Giovanisci
Winning loyal customers is one thing, but keeping them is another. Here are five cheap, easy strategies for boosting customer loyalty that'll keep 'em coming back — and attract new customers as well. [More]

Part 3: How Satisfied Are Today’s Loyal Pool Retail Customers?

Larry Bloom
In the third part of his series, Larry Bloom examines how satisfied loyal customers are with their pool retail store, and what it means for you. [More]

Coming to Terms With Hot Water

Eric Herman
Do you say "hot tub" or "spa?" Senior Editor Eric Herman offers his take on why the words should be interchangeable. [More]

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