Article Archive

Part 17: How Do Nonloyal Retail Pool Customers Shop?

Larry Bloom
Not everyone who walks into your store is a loyal customer. But did you know that 17 percent of nonloyal customers used to be loyal customers? Author Larry Bloom examines this shocking discovery. [More]

Slat Covers Rise in Popularity

Eric Herman
Automatic pool covers make ownership a lot easier, but there's one drawback: limited capabilities for custom shapes. Enter PVC slats, an attractive system that can cover pools of almost any shape with no tracks or lead bars. Take a look and learn how they work. [More]

Relics of a Different Age

Scott Webb
AQUA Executive Editor Scott Webb shares his thoughts on the state of the trade show. [More]

Xenobiotic Danger in Recreational Water

Robert Lowry
To protect existing drinking water sources, municipalities are considering greater water-recycling measures — a move that will impact water use in the swimming pool industry. Author Robert Lowry argues there's more to consider, namely, the xenobiotics that build up in the water we swim in. [More]

A (Lazy) River Runs Through It

Mike Farley
How do you build a lazy river in a small residential backyard? And how do you do it while making room for a spa, outdoor kitchen and lounging areas? Builder Mike Farley tackled the challenge and shares his story here. [More]

Fill In the Phil Cartoon Contest: March 2013 Winners

AQUA Editors
Have a funny bone? Check out the winners of the March Fill in the Phil contest and try your hand at our latest comic contest. [More]

Biomimicry: What it is and Why it Matters in the Pool Industry

James Robyn
Biomimicry. It's a fascinating scientific practice that has a real impact on our everyday lives. And it also has a lot of crossover with the world of natural swimming pools. In this blog post, James Robyn examines the relationship between the two. [More]