Clorox Set to Launch Pool and Spa Product Line

by Cailley Hammel August 27, 2013 9:33 AM

Clorox, a known name in consumer and professional cleaning products, will enter the pool and spa with a full line of products and accessories.

The new line is an initiative between Clorox and KIK Custom Products, one of North America’s largest manufacturers of consumer, institutional and industrial products. KIK entered the pool and spa industry in 2011 with the acquisition of Chem-Lab Products Inc; currently, it manufactures and sells Kem-Tek pool products in the U.S.

According to the companies' representatives, "With 73 percent of in-ground pool owners and 97 percent of above-ground pool owners servicing their own pools every year, this initiative presents an opportunity for The Clorox Company to bring the trusted Clorox brand into a new consumer category, building on the KIK’s valuable experiences in pool products."

Details on the new, Clorox-branded care line are limited so far, but KIK expects to launch in the U.S. in 2014. 

Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, social media and retailing. Follow her on Twitter @CailleyH or send her an email.

Comments (10) -

8/27/2013 1:46:27 PM #

If Clorox makes chlorine and muriatic acid then that will be healthy competition for us wholesale buyers.

Though I'll remain loyal to my current manufacturer of these chems.


8/27/2013 2:27:27 PM #

just another product that brick and mortar stores have to compete against.


8/27/2013 7:26:19 PM #

know we will have to compete with all the box stores and groceries. nice for the consumers to buy there chemical cheep and come to a pool store to help them with their problems for free.


8/27/2013 7:33:42 PM #


Stanley tools tried pool accories market last summer, what a flop that was.

I suggest Clorox starts making chemical treatments for RV tolites thats a better match.    

Peter Langevin

8/28/2013 10:30:24 AM #

I tend to agree the competition is good, but unfortunately have to deal with problem solving for free, but that's the name of the game.  Do the job right and the consumer will visit your store, spread the word and ultimately spend money with you.  I hope Stanley isn't a flop, however, I plan to expand our inventory of Stanley tools next season.


8/28/2013 3:25:19 PM #

I find it amazing that when any out-of-industry company tries to inject their products into our industry, it just get everyone up-in-arms.  Why?  I think bringing more consumer-recognizable brand names into our industry helps to give our industry more credibility as a whole. Look at opportunities like this as a way to make more money - - as a fresh new revenue stream like Dan mentioned about Stanley Tools.  

It is this overwhelming resistance to change and not "thinking-outside-the-box" that has always held our industry back over the years.  And as we are finally coming out of this long, long recessionary period, this is the time to start thinking forward instead of backward.  I applaud Clorox for taking this chance on our industry (and Stanley too).

Daniel Harrison -

8/29/2013 7:00:29 AM #

We have always had these customers with mindsets that they could treat their pools with Clorox Laundry Bleach and "Vinegar"  so this will be right down their alleys.  Could we re-educate them?  Not likely.  Possibly the "big box"  pool companies or chain stores will benefit.  I am not so sure about the small pool & spa dealers.  Time always will tell.  

Cathy Snyder

8/29/2013 3:28:06 PM #

competition is what it is all about..... carry on dudes..... anything less than competition is anti competition.  the only thing worse is someone buying up a company and shutting it down.

patrick venton

8/29/2013 3:37:17 PM #

"Laundry bleach and vinegar ".... is not a dumb mindset..... you can hope all you want that pool people will not go that route. The reality is , some people out there will figure this method out.... others will keep buying from us....

patrick venton

8/29/2013 5:23:10 PM #

Just to bring this back to a reasonable tenor, what Cailley wrote was "Clorox, a known name in consumer and professional cleaning products, will enter the pool and spa with a full line of products and accessories."  I understand that to mean that they are going to be making a complete line of pool and spa chemicals branded with the Clorox name.  I doubt they will just Photoshop the word "Pool Shock" on a gallon of Clorox bleach, and push the use of vinegar.  Maybe. But I don't think that's the direction they are going in. My sources say it is going to be kind of like a Leisure Time Style line of chemicals, with all the pool & spa chemicals that we are used to selling & using - just branded with the Clorox Brand name.  We'll see...............

Daniel Harrison -

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