YouTube Case Study: How To Open An Inground Pool

by Matt Giovanisci May 31, 2012 10:57 AM

Over this past weekend, I decided to put together an informative video using some of the tips I mentioned in my blog post. I scheduled a day, wrote a script, and spent an entire Saturday filming. 

The video I decided to make was a how-to video that felt more like a TV show. My goal was to create a very entertaining video that felt like a normal day opening up a friend’s pool - which is exactly what I did. 

I was able to make this video on a shoestring budget. I borrowed the camera and wireless microphone from a friend, asked if I could open up another friend’s pool for free, got permission from the local pool store to film inside, and wrote the script. It took me two days to set up and cost me a few dollars to make. 

Full disclosure: I used advanced editing and visual effect software to put it together, but you can use basic video editing software that comes with most new computers.

Let me know what you think of the video. Does it grab people’s attention? Does it keep you entertained? Is it a creative how-to video?

I suggest all of you try putting a video together for your customers this season.

 



Matt Giovanisci is the creator of Swim University and has more than 15 years of experience in the swimming pool and hot tub industry. He is also an award-winning web designer and has been featured on Martha Stewart Radio as a pool and spa care expert.

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Permalink | Comments (3)

Comments (3) -

5/31/2012 4:18:41 PM #

Well done Matt.  I know how hard it can be to produce a polished 18 minute video in 2 days.  
Since were living in a connection economy, Video makes the most sense and provides the most impact.
Keep up the good work.

Peter Langevin
Simply Pools Inc.
San Clemente, CA

Peter Langevin

6/8/2012 11:10:29 AM #

Great video, I'm going to have a go at opening my pool - the system look very similar.  Only thing is, my pool has a heater (we don't really use it, but I know the water has to go through it).  I'd love to know how to deal with that end of things as i am not sure that I am confident that I would be doing the right thing.

Any advice Matt?

Cheers,
Nina

Nina

6/17/2012 7:40:21 AM #

You have to fan fold the cover not half it so it fits back into the bag. You also need to overfill the pool so you can vac to waste before treating the pool. You have to remove as much algae and dirt as you can by vacuuming to waste before treatment. The package shock is way more expensive than buying the product in bucket form, clarifier is for after you treat the pool with an algeacide and shock to clear any residual turbidity, and you should wash the deck to remove the staining,

Michael

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