Bullfrog Spas Wins 2012 IDEA Design Award

Bullfrog Spas has won a 2012 International Design Excellence Award for product design excellence. The award was given specifically for the design of the SportX Model 151R round hot tub.

Bullfrog Spas, in collaboration with Rocketship Design, an industrial design firm located in Salt Lake City, designed a round hot tub that hearkens back to classic California redwood and Japanese oforu spas while including modern features like Bullfrog’s patented JetPak technology and clean details.

The IDEA Awards are presented by the Industrial Designers Society of America each year as “a celebration of design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts.”

This year’s Jury Chair Rhys Newman, head of advanced projects at Nokia, commented on the decision-making process behind the award selecthions

“This year's jury awarded products that brought together hardware, software, service and experience,” Newman says. “While there are many well-designed, innovative products, the exciting future is in the convergence of disciplines and expertise that span the digital and physical divide, ultimately resulting in useful and beautiful products for people.”