RECENT ARTICLES
  • Pkdata: Spa Sales on the Rise

    by Bil Kennedy July 2017

    Well, here is some overdue good news: The hot tub industry has experienced the first back-to-back double-digit increase in sales in 15 years. And, in fact, after nearly eight straight years of downturns and lethargy, the spa business has managed four consecutive growth years.
     
    What follows is a closer look at the composition of today’s spa owners.
     
    It's interesting to compare some of the characteristics that depict the base of hot tub owners across the country.
    ...

  • Jacuzzi Brands Acquires Hydropool

    by AQUA Editors July 2017

    Jacuzzi Brands has made two new acquisitions: Hydropool Hot Tubs and Swim Spas, a leading industry manufacturer, and BathWraps, a leading supplier of bathware sold through premiere remodeling dealers in the U.S. Terms were not disclosed.

    “We are extremely excited about the addition of both Hydropool and BathWraps to our existing spa and bath businesses,” says Bob Rowan, CEO Jacuzzi Brands. “Both companies are complementary to our core business and are led by exceptional management...

  • The Hot Tub Health Movement

    by Scott Webb July 2017

    We've read the studies. We've used the product and seen the benefits for ourselves. But the vast majority of potential hot tub customers in North America have not — they remain either unaware or unconvinced that hot tubs offer tangible health benefits and should be central players in the wellness movement.

    Infomercials, magazines and bookstore shelves are devoted to practices and substances that adherents believe make them healthier — from yoga to organic vegetables. And yet spa...

  • The Sauna at the South Pole

    by Scott Webb June 2017

    One of the great human dramas of all time played out just over a century ago on the Antarctic continent, when Robert Falcon Scott and Roald Amundsen led small teams of intrepid explorers through extreme conditions in an all-out race to be the first to reach the South Pole.

    Amundsen won.

    Scott lost, and his team all perished trying to make it back to camp.

    It's a story of triumph and tragedy recounted in hundreds of books and articles over the years, a legend that has...

  • Chicago's Hottest Bar is a Hot Tub Bar

    by AQUA Editors June 2017

    If you're going to be in the hotel business (or any business, for that matter), you'll always face the same dilemma: "What can we do to bring in more people?"

    Some hotels create conference space while others create alluring restaurants that attract locals and provide a new revenue stream, but ACME Hotel Company in Chicago's River North neighborhood had a different idea: Take the basement hot tub and turn it into the city's latest exclusive bar.

    Bunny Slope, as it's called,...

  • Hot Tubs: As Good As Exercise

    by Eric Herman June 2017

    Have you ever wondered why it is that for all the health benefits of using our industry’s products, most consumers are only dimly aware that there are any?

    It’s both a mystery and shame. As research defining the spectrum of benefits of hot water immersion and aquatic activity piles up year after year, discussions remain largely academic and strangely dispassionate.

    It’s time to face the painful fact square in the face: As an industry, we have been just plain lousy at using...

  • Swim Spa Currents

    by Eric Herman June 2017

    Since their introduction nearly 40 years ago, swim spas have occupied a unique niche offering the benefits of both hot tubs and swimming pools in one unit. For the most part, it's been the ability to swim laps in a small space that has kept swim spas afloat, particularly with fitness-minded homeowners who don't have space for a lap-sized swimming pool.

    In recent years, however, the appeal of swim spas has expanded beyond the home-fitness focus to customers who are now turning to the...

  • Crossing Enemy Lines

    by Cailley Hammel June 2017

    To many in the hot tub industry, "Costco" is a dirty word.

    Due to its high volume, low margin business model, Costco (as well as other wholesale clubs) is able to offer spas at a lower price than dealers. Those bargain prices may be a boon for shoppers, but for portable spa dealers who try to compete, it's vexing.

    "We're out here fighting, and then you've got somebody throwing something up there for $3,999 that just totally negates the value of what we're doing," says Jacque...

  • 2017 SOI Hot Tub Report: An Industry on the Rise

    by Cailley Hammel May 2017

    If a rising tide lifts all boats, so the saying goes, it makes sense that the hot tub industry is gaining momentum. With the economy in a strong position and both salaries and discretionary income on the rise, hot tub dealers are seeing a modest uptick in sales.

    Sixty-seven percent of those who took our State of the Industry hot tub survey report their sales are increasing — an 8 percent increase from last year. Many of these dealers say the sales boost is simply the result of a...

  • Hot Tub Products Launches E-Commerce Service

    by Kathryn Howard May 2017

    Hot tub consumers don’t just shop online for low prices, they shop online because it’s convenient. But managing an e-commerce website is hard, especially for specialty retailers who may not have the resources to build such a website, let alone maintain inventory and fulfill orders.

    Enter E-Commerce Licensing, a new company designed to help hot tub retailers easily set up and maintain an e-commerce presence, which in...