RECENT ARTICLES
  • A Geofence Around Your Customers

    by Cailley Hammel August 2017

    Glossary:

    Geofence:
    A digital boundary created by an address or GPS coordinates. When someone walks through the geofence with a smartphone (and his/her wifi, location services and/or GPS on), the company that owns the geofence can capture their IP address and use it to send marketing messages via

    ...
  • Beer Spas Around the World

    by Kathryn Howard August 2017

    People soak in a pool or spa to relax. People also like to have a drink or two for the same reason. So it's natural, then, that these two worlds would collide with...

  • Switching Sides, Switching Lines

    by Cailley Hammel July 2017

    Among the most important, meaningful decisions a spa dealer can make is selecting a spa line to carry in his or her store. As any dealer can attest, it's a choice that has less to do with the product itself and everything to do with your core values as a business. After all, tubs are just the beginning — choosing a supplier marks the beginning of an important business relationship that can adversely or positively impact sales.

    It's also a choice you're likely to make more than once....

  • Pkdata: Spa Sales on the Rise

    by Bil Kennedy July 2017

    Well, here is some overdue good news: The hot tub industry has experienced the first back-to-back double-digit increase in sales in 15 years. And, in fact, after nearly eight straight years of downturns and lethargy, the spa business has managed four consecutive growth years.
     
    What follows is a closer look at the composition of today’s spa owners.
     
    It's interesting to compare some of the characteristics that depict the base of hot tub owners across the country.
    ...

  • Jacuzzi Brands Acquires Hydropool

    by AQUA Editors July 2017

    Jacuzzi Brands has made two new acquisitions: Hydropool Hot Tubs and Swim Spas, a leading industry manufacturer, and BathWraps, a leading supplier of bathware sold through premiere remodeling dealers in the U.S. Terms were not disclosed.

    “We are extremely excited about the addition of both Hydropool and BathWraps to our existing spa and bath businesses,” says Bob Rowan, CEO Jacuzzi Brands. “Both companies are complementary to our core business and are led by exceptional management...

  • The Hot Tub Health Movement

    by Scott Webb July 2017

    We've read the studies. We've used the product and seen the benefits for ourselves. But the vast majority of potential hot tub customers in North America have not — they remain either unaware or unconvinced that hot tubs offer tangible health benefits and should be central players in the wellness movement.

    Infomercials, magazines and bookstore shelves are devoted to practices and substances that adherents believe make them healthier — from yoga to organic vegetables. And yet spa...

  • The Sauna at the South Pole

    by Scott Webb June 2017

    One of the great human dramas of all time played out just over a century ago on the Antarctic continent, when Robert Falcon Scott and Roald Amundsen led small teams of intrepid explorers through extreme conditions in an all-out race to be the first to reach the South Pole.

    Amundsen won.

    Scott lost, and his team all perished trying to make it back to camp.

    It's a story of triumph and tragedy recounted in hundreds of books and articles over the years, a legend that has...

  • Chicago's Hottest Bar is a Hot Tub Bar

    by AQUA Editors June 2017

    If you're going to be in the hotel business (or any business, for that matter), you'll always face the same dilemma: "What can we do to bring in more people?"

    Some hotels create conference space while others create alluring restaurants that attract locals and provide a new revenue stream, but ACME Hotel Company in Chicago's River North neighborhood had a different idea: Take the basement hot tub and turn it into the city's latest exclusive bar.

    Bunny Slope, as it's called,...

  • Hot Tubs: As Good As Exercise

    by Eric Herman June 2017

    Have you ever wondered why it is that for all the health benefits of using our industry’s products, most consumers are only dimly aware that there are any?

    It’s both a mystery and shame. As research defining the spectrum of benefits of hot water immersion and aquatic activity piles up year after year, discussions remain largely academic and strangely dispassionate.

    It’s time to face the painful fact square in the face: As an industry, we have been just plain lousy at using...

  • Swim Spa Currents

    by Eric Herman June 2017

    Since their introduction nearly 40 years ago, swim spas have occupied a unique niche offering the benefits of both hot tubs and swimming pools in one unit. For the most part, it's been the ability to swim laps in a small space that has kept swim spas afloat, particularly with fitness-minded homeowners who don't have space for a lap-sized swimming pool.

    In recent years, however, the appeal of swim spas has expanded beyond the home-fitness focus to customers who are now turning to the...