RECENT ARTICLES
  • Step it Up: 2017 Spa Steps, Surrounds and Enclosures Roundup

    by AQUA Editors March 2017

    When your customer buys a hot tub, what they're really buying is that alluring idea of a relaxing escape just steps from their home. After everything is said and done — forking over several thousands of dollars, calling up the electrician, laying out concrete and finally getting the tub installed and running — there's nothing worse than finally setting out to enjoy the new hot tub, only to find it's difficult to get in and out. Or that there isn't enough privacy around the spa. Or there...

  • NSPF Introduces New Service Training Course

    by AQUA Editors March 2017

    The National Swimming Pool Foundation is pleased to introduce a comprehensive blended training program to the aquatic industry: Advance Service Technician Course. The 45-60 hour blended online and in-class course provides knowledge on equipment installation, maintenance, repair, and more.

    The Advanced Service Technician Course is designed to deliver the required knowledge and skills to...

  • Would You Try a Hot-Tub Theme Park?

    by Cailley Hammel February 2017

    Get ready to add Beppu City to your travel bucket list. The Japanese city, which boasts the most natural hot springs in the world, is taking its passion for hot water to the next level by opening a hot tub-centric theme...

  • NESPA Announces 2016 Outstanding Achievement Award Winners

    by AQUA Editors February 2017

    The Northeast Spa & Pool Association has named the winners for the 2016 Outstanding Achievement Awards – Builders and Service Competition. For the first time, the award winners were announced at a cocktail reception held at The Pool & Spa Show in Atlantic City in January.

    The 2016 competition saw more than four dozen companies submit more than 200 entries for the Builders Competition and the Service Competition....

  • Backyards by the Hour

    by Cailley Hammel February 2017

    As we all know, just about everyone dreams of going home to a beautiful backyard — one with a pool, spa or simply lots of cushy seating under beautiful lighting.

    The problem is, not everyone can.

    Of course, such backyard paradises don't come cheap. And many deal with space constraints, especially in urban areas. (Not to mention those who rent and don't have backyards to begin with.)

    In these people, who love the backyard experience but can't achieve it themselves,...

  • Is "Virtual" The New Reality of Spa Sales?

    by Cailley Hammel February 2017

    Virtual reality is one of the biggest movements in technology right now, largely due to its simple premise: Just put on a headset and you can be transported to a whole new world.

    Naturally, VR perfectly complements the gaming industry — its inherent qualities, like first-person perspective and the ability to look in all directions, blur the line between reality and the game world like never before. (It's no surprise that VR headsets were the hot item for Christmas.) At the same...

  • Tracking the Elusive Business Loan

    by Phillip M. Perry January 2017

    Thanks to a strong real estate market and rising interest rates, banks are more eager to lend than at any time in recent memory. Business borrowers, though, must lay the groundwork for a successful loan application by improving cash flows and initiating communications with bankers long before money is needed. Smaller banks can help fill the gap when larger ones refuse...

  • APSP University Announces Winter Courses

    by AQUA Editors January 2017

    The Association of Pool & Spa Professionals announces its winter lineup of live virtual, in-person and online self-paced courses for individuals in the aquatic field.

    "We have the training and professional certification courses for every level of experience and every budget," says APSP Director of Education Maria O'Hara. "Our winter course lineup gives students the flexibility they need in terms of timing and location."

    The list of classes includes:

  • Sponsored Video: King Technology @ease

    by King Technology January 2017

    Earning money through repeat sales from happy customers just got a lot easier. So easy we call it @ease. The latest product from FROG sanitizes hot tubs by creating Fresh Mineral Water that’s cleaner, clearer, softer and easier to take care of thanks to SmartChlor Technology, which self-regulates to reduce chlorine use up to 75 percent and shocking to only once a month. The best part — @ease replacements are 3X more profitable than dichlor, so your aftermarket business will increase...

  • The Moneyed Market: Selling Spas to a Wealthy Clientele

    by Cailley Hammel January 2017

    For a spa dealer in the D.C. area, life is good. According to the U.S. Census Bureau, of the top 10 wealthiest counties in the country, five are found in the suburbs of America's capital (See a full list in the sidebar on the right.). With plenty of government jobs, and commanding salaries to go with them, pockets are considerably deeper — and that means more disposable income to go toward luxury products like, say, a hot tub.