RECENT ARTICLES
  • The Moneyed Market: Selling Spas to a Wealthy Clientele

    by Cailley Hammel January 2017

    For a spa dealer in the D.C. area, life is good. According to the U.S. Census Bureau, of the top 10 wealthiest counties in the country, five are found in the suburbs of America's capital (See a full list in the sidebar on the right.). With plenty of government jobs, and commanding salaries to go with them, pockets are considerably deeper — and that means more disposable income to go toward luxury products like, say, a hot tub.

    Key Misunderstandings and Problems in Pool Water Chemistry (Part II)

    by Bob Lowry December 2016

    Welcome back our discussion of key misunderstandings in pool and spa water chemistry. In our first installment, we covered a variety of issues that all interrelate in the overall water chemistry scheme. We continue examining these key facets of pool and spa water treatment here.

    We'll begin with misunderstanding No. 5 — to see the first four,

  • Key Misunderstandings and Problems in Pool Water Chemistry (Part I)

    by Bob Lowry December 2016

    Welcome to this overall look at the problems facing service techs regarding pool and spa water chemistry – presented here in two parts.

    Before we get started, consider this: If we think about all of the following issues together, we can come up with an easy way to take care of pool water that makes sense. By contrast, when we try to fix one of these without considering the way it affects other chemical constituents, we often create another type of problem.

    We’ll start off...

  • Tapping into the Resort Market

    by Cailley Hammel November 2016

    Jackson Hole, Wyo., the Hamptons, L.I., the Florida Keys. These are just a few of the country's top resort areas, each a popular getaway for vacationers looking for beaches or powdery slopes. Not only are they cool places to visit, they're also a unique niche for hot tub retailers: the resort market.

    These top travel destinations are populated with cabins, cottages, condos, vacation homes and upper-crust estates, most of which are owned by people who don't live there full time. To...

  • World Aquatic Health Conference Sets New Attendance Record

    by AQUA Editors November 2016

    The 13th-annual World Aquatic Health Conference, hosted by NSPF in Nashville, Tenn., drew a record number of attendees at its recent conference. The conference, held October 19 to 21 in Nashville, Tenn., welcomed 412 attendees, including 158 first-timers. Attendees included representatives from aquatic facilities, service providers, consultant companies, parks and recreation, water parks, manufacturers, academia, associations, builders,...

  • Catalina Spas Purchased by TN Company

    by AQUA Editors November 2016

    LPI, a Tennessee-based manufacturer of acrylic hot tubs and tanning beds, announced last week that it acquired Catalina Spas, currently located in Perris, Calif. The purchase is part of LPI’s strategic plan to open new channels of distribution and tap into a new customer base by offering a high-end spa brand, the company says.

    "Boyd Cargill has done an amazing job of innovating the spa industry since 1977, and building and managing a leading quality consumer brand,” says David...

  • A Fruitful Collaboration

    by Cailley Hammel November 2016

    Teamwork is as important to delivering a great hot tub installation as the materials or even the spa itself. But smooth teamwork between companies in the chain doesn't just happen; it often takes a little work, says Larry Berczyk, president and co-owner of Valley Pools & Spas (Burnsville, Minn.).

    "It can be a challenging experience trying to coordinate with a builder," he says. "A lot of it has to do with trust."

    But if you stay flexible and organized, relationships with...

  • Marquis Donates Six Hot Tubs to Make-A-Wish

    by AQUA Editors October 2016

    During the last week of September, Marquis donated six of its Wish model hot tubs in six days to Make-A-Wish chapters across America to help make dreams come true for children battling life-threatening medical conditions.

    The gift was the result of Marquis' "Spirit of a Wish" promotion from this past April; for every three Aquatic Training Vessels purchased that month, Marquis promised to donate one Wish tub. With consumer support from all over the U.S., 19 ATVs were sold, resulting...

  • How To Create an Effective Customer Loyalty Program

    by Cerah Gray October 2016

    Specialty retailers are always looking for ways to make customers more loyal and stop them from looking elsewhere for swimming pool and spa/hot tub products. One way of doing this is to establish a loyalty program that builds longterm customer relationships — a key part of any business plan.

    But how do you make a program enticing enough to motivate customers to return and make in-store or online purchases? Many pool and spa retailers do not know where to start or are afraid of...

  • 2016 Awards of Excellence: Gold Winners (Part II)

    by AQUA Editors October 2016

    It’s been a beautiful month here at AQUA. All month long we’ve shared stunning shots of projects from all over North America, each uniquely different than the last. But as they say, all good things must come to an end, and so too does our Awards of Excellence coverage.

    Luckily, we’re closing out with another set of dazzling projects, with everything from meticulous tile and dramatic vistas to show-stopping spas. Take a look at the projects below, each of which comes with the...

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