RECENT ARTICLES
  • Spa Broker Benchmark

    by Reid Creager July 2004

    Your business isn't in a great location. It doesn't have much product diversity. Your attempts at expansion haven't worked out so well, and you don't plan on trying it again.

    Sound like a struggling business? Not if you're the Spa Broker in Chico, Calif., which recently celebrated its 25th year in business and did $1.3 million in sales last year while selling 224...

  • Sharper Image

    by Karen Erstad May 2004

    Clean, uncluttered design — a major tenet of the increasingly popular feng shui school of design — continues to make headway in the pool and spa industry.

    For this project, Kevin Rondeau, director of sales and marketing at Rondo Pools in Phoenix, says the homeowner wanted "the whole project to look like a piece of art," and so the builder...

  • Pleat Smarts

    by Kirstin Pires February 2004

    The more things change, the more they stay the same. Hot tubs have changed a lot over the last few decades. Simple, rustic, tubs have evolved into high-tech, multi-featured spas. Materials such as acrylic, Lucite and fiberglass have replaced redwood or cedar. Jets are fancier, more plentiful and more complex. Sanitization has evolved to include more ozone and UV and less...

  • Counter-Current Culture

    by Marj Schultz January 2004

    Ask most industry experts about the appeal of those perpeptual swimming machines known as swim spas or counter-current pools, and their answers seem pretty broad. They say swim spas are for everyone; young, old, fit or not. They point out the many possible uses and installations. It seems that the swim spa is a good answer to nearly any residential/recreational water...

  • Dealers Make The Call

    by Christina Dimartino September 2003

    As the popularity of residential spa use increases, so does the number of chemical products that insure consumers have clean, clear and safe water. Chemical manufacturers now vie for the increasingly precious retail shelf space — precious because there are more chemical products than ever competing for the same amount of space. The ones that win are the ones that...

  • Going With The Flow

    by Marj Schultz September 2003

    Once used mainly for rehab, swim spas are no longer just for the training room. They've joined spas and in-ground swimming pools as a viable option for families seeking fun in their backyards.

    As customers become more aware of swim spas, they will become an easier sell. But for now, retailers say that in-store displays, educated sales staffs and directed...

  • Jet Set

    by Kirstin Pires July 2003

    Consider the jet. Jets lead double lives, delivering all-important hydrotherapy and carrying more than their fair share of the marketing burden as well.

    While some manufacturers are scrambling to differentiate their tubs from the pack by adding lights, televisions and sound systems, others are marketing with a medical focus and an emphasis on hydrotherapy. But...

  • Spas: The Straight Story

    by Barrett Kilmer January 2002

    Last spring, hot tubs made headlines in the Northwest as utilities, local governments and the media, looking for something to blame in the face of a potential energy crisis, painted portable hot tubs as major energy wasters, tying them to the perceived "California Lifestyle" of selfishness and decadence. The negative image stuck, and the industry scrambled to find ways to set the record...