RECENT ARTICLES
  • Equipped For Success

    by Barrett Kilmer May 2005

    With an eye on increased customer satisfaction and sales, the makers of hot tubs and hot tub parts have been busy working to increase reliability and decrease the number of service calls on heaters, blowers and pumps. At the same time, retailers are struggling to find qualified personnel to diagnose and remedy problems with the equipment, with many considering their spa...

  • Top-Notch Training Ground

    by Virginia DeMoss May 2005

    "When we started out, I had a lot of the necessary mechanical and construction ability, but AQUA has really given us a feel for the industry and helped us develop our business skills," says Dan Hyatt, owner of Northwest Hot Spring Spas in Washington state. Like a lot of people in our position, we moved from doing everything ourselves to slowly adding service...

  • Who's Your Buyer?

    by Marj Schultz February 2005

    There's a little-known product offered by the pool and hot tub industry that has the potential to become a popular item as the population ages. Lots of manufacturers make them, but for most dealers — if they sell them at all — they represent a small portion of their businesses. Ask a random person off the street about them and you're likely to get a blank...

  • The Fifth Sense

    by Kirstin Pires January 2005

    It's only on rare occasions that I get to experience — in person — the products that we write about every month in AQUA. Sure, I swim in a big commercial pool twice a week, but my third-floor apartment is equipped with neither a hot tub nor a sauna. The only water feature in my home is a tropical fish aquarium. Pretty much all my furniture is casual, but because it's so well used, not because that's the category it started life in.

    Without a pool...

  • A vanishing-edge pool and spa combo in Montgomery, Texas

    by Karen Erstad August 2004

    The lowest price is not always the winning bid — especially when it comes to high-end custom projects. Upscale clients often choose the best design from the most knowledgeable builder bidding — even if the price is higher.

    Tom Driscoll, president of Cabana Pools Aquatech, says that was the case with this spa and 410-squarefoot vanishing-edge pool in...

  • Cover Care

    by Emily Fuger August 2004

    After purchasing a hot tub, consumers are more likely to be worried about keeping the right balance of chemicals in the water than keeping the cover clean and well preserved. It is necessary for retailers to stress the importance of cleaning and conditioning a cover, however, because years of sun, rain and varying temperatures can wreak havoc on an uncared-for cover...

  • Spa Broker Benchmark

    by Reid Creager July 2004

    Your business isn't in a great location. It doesn't have much product diversity. Your attempts at expansion haven't worked out so well, and you don't plan on trying it again.

    Sound like a struggling business? Not if you're the Spa Broker in Chico, Calif., which recently celebrated its 25th year in business and did $1.3 million in sales last year while selling 224...

  • Sharper Image

    by Karen Erstad May 2004

    Clean, uncluttered design — a major tenet of the increasingly popular feng shui school of design — continues to make headway in the pool and spa industry.

    For this project, Kevin Rondeau, director of sales and marketing at Rondo Pools in Phoenix, says the homeowner wanted "the whole project to look like a piece of art," and so the builder...

  • Pleat Smarts

    by Kirstin Pires February 2004

    The more things change, the more they stay the same. Hot tubs have changed a lot over the last few decades. Simple, rustic, tubs have evolved into high-tech, multi-featured spas. Materials such as acrylic, Lucite and fiberglass have replaced redwood or cedar. Jets are fancier, more plentiful and more complex. Sanitization has evolved to include more ozone and UV and less...

  • Counter-Current Culture

    by Marj Schultz January 2004

    Ask most industry experts about the appeal of those perpeptual swimming machines known as swim spas or counter-current pools, and their answers seem pretty broad. They say swim spas are for everyone; young, old, fit or not. They point out the many possible uses and installations. It seems that the swim spa is a good answer to nearly any residential/recreational water...