RECENT ARTICLES
  • Marquis Brings On New Account Executive

    by AQUA Editors May 2016

    Marquis is pleased to announce David Katzman as its new account executive for the Northeast and Mid-Atlantic territory. Katzman brings more than 37 years of industry experience to his new position. He recently served as senior vice president and spa sales manager for National Pools & Spas in Robbinsville, N.J., and has been an integral part of National’s...

  • 2016 SOI Hot Tub Retail Report

    by Cailley Hammel May 2016

    Selling spas is a lot different than selling a pool — the audience differs, needs change and, of course, the price point changes. With that in mind, we wanted this year’s State of the Industry issue to shed more light on what matters to hot tub retailers, including attention-grabbing features, hot models and more.

    RELATED:2016 SOI Retail Report: Tempered Confidence

  • Build a Great Online Reputation

    by Phillip M. Perry May 2016

    More consumers than ever before are sharing their good and bad shopping experiences on Internet review sites. And the public is reading those reports before making buying decisions. Retailers must protect their brands by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an Internet-connected public.

    Time was, a retailer could build a solid...

  • Athletes Beat the Heat in Sauna Marathon

    by Cailley Hammel May 2016

    In February, nearly 1,000 participants lined up for a race unlike any other: the European Sauna Marathon.

    The event, held in a popular ski resort town in Southern Estonia, challenges racers to an epic battle of extremes: With only a map to guide them, participants run, hike and drive through the snow in...

  • Caldera Announces Dealer of the Year

    by AQUA Editors April 2016

    The Caldera Spas Dealer of the Year Award was presented to La Costa Pool and Spa and owners Ian and Michelle Milligan at Thrive, the Caldera Dealer Summit held in Coronado, Calif.

    La Costa Pool & Spa was singled out for their excellence in all areas of their business, specifically for their sales consistency and marketing expertise.

    “Sales have increased every year since La Costa Pool & Spa brought Caldera onto their sales floor,” says Ryan Sessler, vice president of...

  • State Fair Hot Tub Sales: How to Win Big

    by Cailley Hammel April 2016

    Rides, fried food, everything on a stick — those are just a few reasons people flock to the state fair, but they're not the only ones. Hot tub dealers across the country find the state fair is a hotbed for spa sales, with many accomplishing in a week what would otherwise take months.

    "It's 50 percent of my total yearly sales in 12 days," says Jerry Schiltz, president of All-American Recreation, which has two locations outside Minneapolis. All-American Recreation has been a mainstay...

  • CPSA Announces Bevy of Agreements

    by AQUA Editors March 2016

    The California Pool & Spa Association (CPSA) has announced several new affiliation agreements with pool industry partners designed to consolidate industry efforts and support.

    The Association of Pool & Spa Professionals (APSP), The National Swimming Pool Foundation (NSPF), the Western Pool and Spa Show, and the Foundation for Pool and Spa Industry Education (FPSIE) have all finalized affiliation agreements with CPSA, and the association is close to finalizing an agreement...

  • Watkins Announces New Name, Wellness Focus

    by AQUA Editors March 2016

    Watkins, the leading portable spa manufacturer, is rebranding itself with a new name, logo and tagline. Now called Watkins Wellness, the company’s goal is to better position itself as a supplier of health and wellness-focused products.

    “We don’t simply make products, we make wellness appliances that improve the lives of our customers,” says Steve Hammock, president of Watkins Wellness....

  • Product Focus: 2016 Portable Spas

    by AQUA Editors March 2016

    {bglink 4950}Each year, portable spas get more advanced — and more attractive. Need proof? Check out these new and best-selling models.

    Related:2016 Spa Steps, Surrounds and Enclosures

  • Accessories Are Key: 2016 Spa Steps, Surrounds and Enclosures Roundup

    by AQUA Editors March 2016

    {bglink 4929}When it comes to portable spas, the accessories can be just as cool as the tub itself. Below, we take a look at spa steps, surrounds and enclosures from top manufacturers.

    Related: How Giving Away a Free Spa Accessory Can Mean More Sales