RECENT ARTICLES
  • Hiring for the Sales Floor

    by Phillip M. Perry July 2016

    Customers are increasing. Sales are improving. Profits are rising. It’s time, you’ve decided, to add a go-getter to your sales staff.

    But how can you pick the right candidate?

    The answer’s critical to success. Hire right and the world’s your oyster. Great employees help your business grow by dealing productively with customers.

    “The best people are self-motivated, talented and trainable,” says Mel Kleiman, director of Houston-based Humetrics, an employment consulting...

  • Burning Bright: Why Fire Features are Hot Right Now

    by Eric Herman July 2016

    "When water goes to bed at night, fire comes out to play." —Chris Anderson, Custom Design Pools & Landscaping

    Although it's difficult to quantify in specific numeric terms, few would question the notion that fire features have enjoyed a long period of sustained growth in the pool business. Once considered exotic, poolside fire is now a common addition to a project.

    Closing the Comfort Gap in Custom Spas

    by Eric Herman June 2016

    The relationship between portable spas and concrete spas is puzzling. At face value, both are aimed at providing relaxation, comfort and hydrotherapy. In practice, however, there has been no comparison. For decades, portable spa manufacturers have been engaged in something akin to an aquatic luxury arms race, each striving to create the most lavish, sumptuous hot water experience.

    By stark contrast, concrete spas, the kind made by pool builders and often attached to a swimming pool,...

  • Time is Running Out to Submit AOE Entries

    by AQUA Editors June 2016

    Each year, APSP honors the most stunning examples of workmanship, creativity and beauty in the pool and spa industry with the annual Awards of Excellence. Thinking about submitting one of your projects for consideration? Act fast — submissions close June 30.

    "Why should I enter?" you may wonder. Several reasons. First: the more submissions APSP receives, the more they can promote the benefits of the pool and spa lifestyle to consumers, which means everyone wins.

  • Texas Retailer Stages Incredible Turnaround

    by Cailley Hammel June 2016

    Twenty eleven was a record year for Wichita Falls, Texas. Not only was it the hottest year on record, it was also the second year of what would ultimately be a five-year drought, though no one knew it at the time.

    Paul Buckingham, owner of Outback Pools and Spas, was concerned. Post-recession pool and spa sales were still recovering, and now with the threat of water scarcity coming into play, Outback Pools and Spas was in serious danger.

    Faced with a fight-or-flight...

  • The Unreal Future of Pool Design

    by Cailley Hammel June 2016

    Watching Noah Nehlich demonstrate Structure Studios' latest innovation is like watching a magic trick. First, he puts on the floor something that resembles a mouse pad. Then he holds up an iPad. Suddenly, a pool appears on the screen as if it were installed into the very floor on which we stand.

    As Nehlich walks around the mouse pad on the ground, called a track pad, he can see the pool from all sides. With a press of a button, he can swap the pool for a different shape, size,...

  • Iceland's Hidden Hot Tubs

    by Cailley Hammel June 2016

    In the Northwest region of Iceland is the small fishing town of Drangsnes. Home to less than 100 people, it may be small, but it offers a unique attraction that makes it especially welcoming to locals and visitors alike: public hot tubs.

    Located off Rt. 645, which cuts right through Drangsnes, guests will find three tubs to choose from. Each are heated to a different temperature — one hot, one warm and one cold. Like Goldilocks, it's up to you to pick that one that's just right. But...

  • Bromine Generation in Hot Tubs: A Chemistry Primer

    by Eric Herman June 2016

    For the past 20 years or so, saltwater chlorine generation has been one of the industry's hottest topics. Developed originally in Australia, the technology caught on like wildfire in the last decade and remains a bestselling component of the pool system.

    During much of that time,...

  • Sensory Sales for the New Consumer

    by Ted Lawrence June 2016

    June 2016 New Spa and Pool Products

    by AQUA Editors June 2016

    Water treatments, spas, rail goods and more — these new products have the industry talking this summer. Check 'em out!

    AquaFinesse
    For thousands of years, people have been using water from the Dead Sea to treat skin problems, rejuvenate their appearance,...