• Prevent Fraud with Proper Cash Drawer Management

    by Christina Braks May 2016

    Over the years, I’ve been surprised at the stories I’ve heard from business owners that experienced employee fraud or embezzlement.  Many times, the situation was preventable with a little oversight and tight process control.   Believe it or not, the easiest place to start is your cash drawers.

    Below are a few simple pointers for proper cash drawer management that will reduce your risk and hopefully make your bookkeeper a little happier.

    1. Always – and I mean always...

  • Single Family Home Sales Jump

    by AQUA Editors May 2016

    New, single-family home sales shot up 16 percent from the previous month to a seasonally adjusted annual rate of 619,000, according to a joint report from the U.S. Commerce Department and the U.S. Department of Housing and Urban Development. It was the fastest pace of new home sales since January 2008.

    This is welcome news for pool builders and the leisure aquatics industry in general, as housing starts are a leading economic indicator of the health of the pool industry. New home...

  • VacuSeal Signs License Agreement with Watkins Wellness

    by AQUA Editors May 2016

    The owners of Hot Tub Products (Wallingford, Conn.), has signed a license agreement with Watkins Wellness (Vista, Calif.), allowing them to manufacture VacuSeal covers for it line of swim spas.

    The VacuSeal is Hot Tub Products' unique cover and lifter system that removes and replaces the cover in one single motion, eliminating the need to first fold the cover in half.

    In January, Watkins introduced its new fitness system line at both their national Hot Spring and Caldera...

  • Easy Pool/Spa Chemical Formulas

    by Bob Lowry May 2016

    I know what you are thinking when you see a chemical symbol, equation or formula. You are saying to yourself, "Oh no! I hate chemical formulas." And you immediately scan the rest of the article to see how many more of these formulas there are. If there are a lot of them you usually decide not to read the rest of the article or at least skip the formulas. I used to be the same way and I still...

  • Marquis Brings On New Account Executive

    by AQUA Editors May 2016

    Marquis is pleased to announce David Katzman as its new account executive for the Northeast and Mid-Atlantic territory. Katzman brings more than 37 years of industry experience to his new position. He recently served as senior vice president and spa sales manager for National Pools & Spas in Robbinsville, N.J., and has been an integral part of National’s...

  • 2016 SOI Hot Tub Retail Report

    by Cailley Hammel May 2016

    Selling spas is a lot different than selling a pool — the audience differs, needs change and, of course, the price point changes. With that in mind, we wanted this year’s State of the Industry issue to shed more light on what matters to hot tub retailers, including attention-grabbing features, hot models and more.

    RELATED:2016 SOI Retail Report: Tempered Confidence

  • Build a Great Online Reputation

    by Phillip M. Perry May 2016

    More consumers than ever before are sharing their good and bad shopping experiences on Internet review sites. And the public is reading those reports before making buying decisions. Retailers must protect their brands by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an Internet-connected public.

    Time was, a retailer could build a solid...

  • Athletes Beat the Heat in Sauna Marathon

    by Cailley Hammel May 2016

    In February, nearly 1,000 participants lined up for a race unlike any other: the European Sauna Marathon.

    The event, held in a popular ski resort town in Southern Estonia, challenges racers to an epic battle of extremes: With only a map to guide them, participants run, hike and drive through the snow in...

  • Caldera Announces Dealer of the Year

    by AQUA Editors April 2016

    The Caldera Spas Dealer of the Year Award was presented to La Costa Pool and Spa and owners Ian and Michelle Milligan at Thrive, the Caldera Dealer Summit held in Coronado, Calif.

    La Costa Pool & Spa was singled out for their excellence in all areas of their business, specifically for their sales consistency and marketing expertise.

    “Sales have increased every year since La Costa Pool & Spa brought Caldera onto their sales floor,” says Ryan Sessler, vice president of...

  • State Fair Hot Tub Sales: How to Win Big

    by Cailley Hammel April 2016

    Rides, fried food, everything on a stick — those are just a few reasons people flock to the state fair, but they're not the only ones. Hot tub dealers across the country find the state fair is a hotbed for spa sales, with many accomplishing in a week what would otherwise take months.

    "It's 50 percent of my total yearly sales in 12 days," says Jerry Schiltz, president of All-American Recreation, which has two locations outside Minneapolis. All-American Recreation has been a mainstay...