• Accessories Are Key: 2016 Spa Steps, Surrounds and Enclosures Roundup

    by AQUA Editors March 2016

    {bglink 4929}When it comes to portable spas, the accessories can be just as cool as the tub itself. Below, we take a look at spa steps, surrounds and enclosures from top manufacturers.

    Related: How Giving Away a Free Spa Accessory Can Mean More Sales

    The Power of the Freebie

    by Cailley Hammel March 2016

    For Dan Boelhauf, it's the little things that count. With more than 15 years in the pool and spa industry, more than a decade of which he's spent at St. Louis-area Prestige Pools & Spas, Boelhauf has learned that customers have changed — but throwing in a freebie goes a long way in making a hot tub sale.

    "For better or for worse, most of our customers believe they are experts now. Whether they are or not," he says. "The Internet has given them the ability to do their shopping...

  • Spa Prospects 2016: What Can You Expect?

    by Bil Kennedy February 2016

    First the bad news: The current population of prospective hot tub buyers is probably less than you may think.

    Now for better news: It’s still more than you are selling to now.

    A new study of prospective shoppers has uncovered some interesting facts about the pent-up demand for new hot tubs. The results finally cast some overdue light on the true state of the potential market.

    Earlier estimates by Pkdata and others...

  • 2016 NDPA Conference Opens March 29

    by AQUA Editors February 2016

    The 14th annual National Drowning Prevention Alliance Educational Conference will open its doors March 29 at the Hilton Phoenix Mesa in Mesa, AZ. The event serves as a perennial opportunity for organizations and individuals interested in drowning prevention to come together.

    Topic highlights of this year's conference include Technology In Drowning Prevention and Global Perspectives and Research on Drowning Prevention.

    At its 2015 Conference in Dallas, NDPA announced a new...

  • Mid America Show Will Stay in Indy

    by AQUA Editors February 2016

    Organizers of the Mid America Show have decided to retain their Indianapolis location for next year's show. Last month, the show was held in Indianapolis for the first time; it's success has led to a return engagement.

    "The move from Chicago to Indianapolis in January resulted in a boom in attendance and a very successful Show for both exhibitors and attendees. As word on how the Show flourished, booth space is expected to sell out early for 2017, and attendance is expected to...

  • Plaster Standard Approved

    by AQUA Editors February 2016

    APSP has announced that the American National Standards Institute (ANSI) has approved the ANSI/APSP/International Code Council (ICC)/National Plasterers Council (NPC) –12 2016 Standard for the Plastering of Swimming Pools and Spas.

    APSP, the only industry organization accredited by ANSI to develop and promote national consensus standards for pools, hot tubs, and spas, collaborated with the NPC on the development of ANSI/APSP/ICC/NPC–12 2016.

    "Before now, there was no...

  • The Psychology of Pricing

    by Ted Lawrence February 2016

    Growing up around the grocery industry, I quickly learned the importance of things like store layout and flow, merchandising strategies, product mix and selection and creating in-store theatrics. All of these things are extremely important in a successful retail selling environment, but there was always one topic that I found more interesting than the others: how to create a pricing strategy that can influence what a customer buys. This is called "the psychology of pricing." Many things go...

  • Bluetooth Ducky, You're the One

    by AQUA Editors February 2016

    It was only a matter of time before rubber ducks joined the wireless revolution and became much more than squeaky little bathtub buddies. Meet Edwin, a sweet yellow tubby duck that can sing any song on your smartphone!

    Part interactive bath toy, part wireless speaker and part night light, Edwin is a good...

  • Walmart and CPSC Combat Drowning

    by AQUA Editors February 2016

    The U.S. Consumer Product Safety Commission (CPSC) and retail giant Walmart announced in a joint statement Feb. 3rd they are partnering in an effort to stem the tide of fatal and non-fatal child drowning and suction entrapment accidents. The two organizations will work together...

  • Portable Spa Competitors Find Common Ground

    by Scott Webb February 2016

    The pool and spa industry is not known for its willing teamwork and collegial spirit. At times, one may think it's an industry of adversaries that would rather sink than swim if swimming means working with rivals, even on projects of common interest.

    For we are all competitors. Every set of eyes moving across this page is working for a body trying to gain at the expense of another. But at the same time, there are areas where cooperation benefits all, and in that area of mutual...