RECENT ARTICLES
  • CNA Donates $25,000 to WRW

    by AQUA Editors December 2015

    Property and casualty company insurance carrier CNA recently presented The World of Recreational Water Foundation (WRW) with a $25,000 donation.

    WRW’s mission is to foster the safe and responsible use of scarce water resources and represent, defend and promote the sustainable use of recreational water. The foundation supports research into the conservation and energy-efficient use of recreational water, and underwrites education and training to advance recreational water...

  • Indy Welcomes Mid America Show

    by AQUA Editors December 2015

    For the first time, The Mid America Pool, Spa & Outdoor Living Show will open its doors in downtown Indianapolis this year, with classes beginning Jan. 18 and exhibits open on Jan. 20.

    Long a fixture in the Chicago area, the show will move to central Indiana for a multi-day education and product exhibition event. According to show organizers, Indianapolis was chosen due to its revitalized downtown, central location in the Midwest and general ease of access for all modes of...

  • Fiberglass Manufacturers Council Forms

    by AQUA Editors December 2015

    The APSP Board of Directors has approved the formation of a Fiberglass Pool Manufacturers Council. Curt Prystupa, Sun Fiberglass Pools, was appointed to serve as the Chair of the Council and Jason Hughes, River Pools & Spas, was appointed to serve as the Council's Co-Chair. Other APSP member companies participating on the Council include Alaglas Pools, Barrier Reef Pools, Latham Pool Products, Inc., Lonestar Fiberglass Pools, Tallman Pools and Thursday Pools.

    Members of the...

  • 2016 Awards of Excellence Now Open

    by AQUA Editors December 2015

    The submission site for the 2016 Awards of Excellence is now open.

    This year, APSP has made a change to the usual schedule for submission of entries for the International Awards of Excellence. By popular demand, the entry period has been moved forward to allow for earlier submissions and thus alleviate the time crunch in the summer. The submission period is now open and will run through June 30, 2016. Visit our submission portal to...

  • Lonza Addresses Saltwater Pool Myths

    by AQUA Editors December 2015

    Lonza, one of the largest chemical manufacturers in the pool and spa industry, has announced mid-year results from its consumer campaign to draw attention to and correct misperceptions of saltwater pools.

    The marketing campaign, "Salt or Chlorine?" has garnered over 160 million impressions. It was launched in May of this year with the goal of educating pool and spa dealers and consumers on the differences between traditional chlorine and...

  • APSP Announces Consumer Financing

    by AQUA Editors December 2015

    The goal is to help make pool, spa and hot tub ownership a reality for more people.


    APSP has announced it will work with Prosper, a leading online lending marketplace, to offer its members a consumer-friendly financing option that they can make available to their customers who are interested in pool, spa or hot tub ownership.

    “We want more people to enjoy the benefits of our industry’s products so we are making it easier for our members to sell more with...

  • Changing Local Regs

    by Phillip M. Perry December 2015

    Regulations issued by politicians at the municipal level can have a profound effect on small business operations. Local ordinances can change the business environment in terms of licensing and zoning requirements, employment law and even traffic patterns. Small business people can promote a business-friendly community by forming productive relationships with their local representatives.

    With the 2016 elections approaching, business owners everywhere are wondering who will...

  • ESCAPE Consumer Campaign Begins

    by AQUA Editors December 2015

    The national campaign to market pools and hot tubs directly to potential customers has begun. The consumer-focused campaign began on Dec. 1 with digital ads on a variety of platforms. The goal is to build growth in pool and hot tub sales over time, measuring results and tracking trends, using digital platforms that can be sustained long term.

    The ESCAPE campaign is designed as a vehicle for reintroducing American consumers to the desirability of owning a pool, spa or hot tub. To...

  • Hot Tub + Hammock = Total Relaxation

    by AQUA Editors December 2015

    For decades, consumers have faced an agonizing choice: Whether to swing in the gentle breezes of summer in a hammock? Or slip into the hot relaxing waters of a spa.

    Thankfully, that ordeal is finally over. For now there's the HydroHammock — a hammock that lets you soak in the sweet melting waters of a spa while suspended above the ground. It's a go-anywhere hot tub haven! Mostly. Well, to some extent.

    The HydroHammock is a sealed hammock made from high-tensile fabric that...

  • NSPF Instructors Honored

    by AQUA Editors December 2015

    The National Swimming Pool Foundation honored the organization’s Active Instructors recently for their extraordinary performance over the past year. Many individuals and three companies received awards for their commitment and excellence in keeping pools safer and open. The recipients who attended the annual instructor meeting were given their awards by NSPF representatives just before the twelfth annual World Aquatic Health Conference, which took place in Scottsdale, Arizona.

    “The...