RECENT ARTICLES
  • CNA Donates $25,000 to WRW

    by AQUA Editors December 2015

    Property and casualty company insurance carrier CNA recently presented The World of Recreational Water Foundation (WRW) with a $25,000 donation.

    WRW’s mission is to foster the safe and responsible use of scarce water resources and represent, defend and promote the sustainable use of recreational water. The foundation supports research into the conservation and energy-efficient use of recreational water, and underwrites education and training to advance recreational water...

  • CPSM in Acquisition Mode

    by AQUA Editors December 2015

    CPSM, the Florida-based pool and spa industry aggregator has announced it has signed a definitive agreement to acquire all the assets of Lighthouse Pool Supply and Sundook’s Advanced Pool Services. Closing is scheduled for January 4, 2016.

    CPSM has agreed to purchase the assets of Stuart, FL based Sundook’s Advanced Pool Services LLC and their sister company, Lighthouse Pool Supply Inc. for cash and stock. The total value of the transaction will not exceed $215,000. The final total...

  • Fiberglass Manufacturers Council Forms

    by AQUA Editors December 2015

    The APSP Board of Directors has approved the formation of a Fiberglass Pool Manufacturers Council. Curt Prystupa, Sun Fiberglass Pools, was appointed to serve as the Chair of the Council and Jason Hughes, River Pools & Spas, was appointed to serve as the Council's Co-Chair. Other APSP member companies participating on the Council include Alaglas Pools, Barrier Reef Pools, Latham Pool Products, Inc., Lonestar Fiberglass Pools, Tallman Pools and Thursday Pools.

    Members of the...

  • 2016 Awards of Excellence Now Open

    by AQUA Editors December 2015

    The submission site for the 2016 Awards of Excellence is now open.

    This year, APSP has made a change to the usual schedule for submission of entries for the International Awards of Excellence. By popular demand, the entry period has been moved forward to allow for earlier submissions and thus alleviate the time crunch in the summer. The submission period is now open and will run through June 30, 2016. Visit our submission portal to...

  • Lonza Addresses Saltwater Pool Myths

    by AQUA Editors December 2015

    Lonza, one of the largest chemical manufacturers in the pool and spa industry, has announced mid-year results from its consumer campaign to draw attention to and correct misperceptions of saltwater pools.

    The marketing campaign, "Salt or Chlorine?" has garnered over 160 million impressions. It was launched in May of this year with the goal of educating pool and spa dealers and consumers on the differences between traditional chlorine and...

  • APSP Announces Consumer Financing

    by AQUA Editors December 2015

    The goal is to help make pool, spa and hot tub ownership a reality for more people.


    APSP has announced it will work with Prosper, a leading online lending marketplace, to offer its members a consumer-friendly financing option that they can make available to their customers who are interested in pool, spa or hot tub ownership.

    “We want more people to enjoy the benefits of our industry’s products so we are making it easier for our members to sell more with...

  • Business Briefs: December 2015

    by AQUA Editors December 2015

    ASP Holds Contest for Veterans

    Calling all veterans — America’s Swimming Pool Company is accepting entries for a unique contest, the winner of which will see his or her full franchise fees waived for a year.

    “As a company, we are committed to honoring our veterans,” said Stewart Vernon, CEO and founder of ASP. “We are pleased to already have many veterans in our franchise family, and are excited by the...

  • Currents of Compassion

    by AQUA Editors December 2015

    The Clearwater Marine Aquarium, a marine-mammal rescue center located Clearwater, Fla., is widely revered for providing critical care to sick and injured ocean animals. The facility has also enjoyed widespread notoriety as home for two of the most famous members of the animal kingdom: Winter and Hope, a pair of bottlenose dolphins. When she was just a few months old, Winter was found tangled in a crab trap with extensive injuries and was taken to CMA for treatment. While her tail had to be...

  • Introducing the 2015 Pleatco Perfect Pool Gal

    by AQUA Editors December 2015

    It’s not easy being a service technician. There’s long days, trying weather conditions and cranky customers — and that doesn’t even begin to cover the challenging pool and spa issues you tackle on a daily basis.

    However, those who thrive in the profession tend to see the silver lining of it all: Your job, in a sense, is to make your customer’s day better. You get to go to work each day and leave a hero. How many people get to say that?

    Pleatco understands that spirit and...

  • ESCAPE Consumer Campaign Begins

    by AQUA Editors December 2015

    The national campaign to market pools and hot tubs directly to potential customers has begun. The consumer-focused campaign began on Dec. 1 with digital ads on a variety of platforms. The goal is to build growth in pool and hot tub sales over time, measuring results and tracking trends, using digital platforms that can be sustained long term.

    The ESCAPE campaign is designed as a vehicle for reintroducing American consumers to the desirability of owning a pool, spa or hot tub. To...