Bullfrog Spas is pleased to announce the hire of Todd Shannon to the position of vice president of business development, as well as the promotion of Dan Sjoblom to vice president of marketing.

An industry veteran, Shannon will oversee Bullfrog Spas sales innovations and strategic business development. His responsibilities will include advancing customer attraction and retention efforts while directing the international sales efforts outside of North America. Shannon joins Bullfrog Spas with more than 20 years’ experience in the hot tub industry, including 14 years with Jacuzzi Hot Tubs and Sundance Spas. By endlessly driving continued improvement in quality, innovation, and customer experience, he excels in growing business on the foundation of mutually beneficial partnerships with his dealers and associates.

About the new hire, Bullfrog Spas CEO Jerry Pasley comments, “We are a company that achieves growth primarily through innovation in products, process, and especially our people. Todd is a proven professional. He is a great addition to our team and a great contribution to our esteemed culture.”

The CEO also acknowledged Bullfrog Spas’ newly promoted Vice President of Marketing, Dan Sjoblom. With over 20 years in the industry as well, Sjoblom holds a deep interest in the retail sales process and enjoys working with Bullfrog Spas dealers to improve their local marketing while growing their sales. To that end, he focuses strongly on brand building, digital marketing, and retail merchandising.

“Under Dan’s leadership, our marketing team has done an amazing job in building our brand and retail presence. His professionalism has been exemplar,” Pasley says. Sjoblom will continue to direct Bullfrog Spas’ marketing strategy and oversee its implementation.