Everything we do at APSP is towards one goal: to put more pools in the ground and sell more hot tubs. The pool, spa and hot tub industry needs to grow to ensure its long-term success. To be successful, we need everyone in the industry to work together toward that common goal.
One way APSP is working to sell more pool, spas and hot tubs is with a new consumer outreach campaign called Escape. The purpose of the campaign is to raise awareness about the benefits of pools, spas and hot tubs by talking to the consumer directly.
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This national digital, marketing campaign effort unites manufacturers and dealers in one coordinated effort. APSP's goal was to come up with a campaign that was attractive to consumers, but also to our members and the industry as a whole. We hope to make a splash with Escape. Working with our agency of record, Planit, APSP has come up with striking visuals that will be used to grab the attention of potential customers and direct them to a campaign-themed microsite.
This microsite will include information that will guide consumers through the steps of purchasing a new pool, spa or hot tub. Central to the site is the APSP member locator that will connect consumers with an APSP professional in their area. As part of the campaign, we are working to improve our member locator by adding a listing for manufacturers and providing information on what our members offer whether they’re a service company, builder or retail store. Please contact an APSP account manager to make sure your information is up-to-date, your website is listed and to let us know whether you are a service company, builder or retail store.
In addition to guiding consumers through the buying process, we will provide tools to our members that will allow them to show their participation and support of the campaign. For this campaign to succeed, we will need participation from everyone in the industry. Escape can serve as a rallying point for the industry. If we all work together, we sell more pools, spas and hot tubs, and our industry will have a bright long-term future.
