RECENT ARTICLES
  • Sensory Sales for the New Consumer

    by Ted Lawrence June 2016

    June 2016 New Spa and Pool Products

    by AQUA Editors June 2016

    Water treatments, spas, rail goods and more — these new products have the industry talking this summer. Check 'em out!

    AquaFinesse
    For thousands of years, people have been using water from the Dead Sea to treat skin problems, rejuvenate their appearance,...

  • Build a Great Online Reputation

    by Phillip M. Perry May 2016

    More consumers than ever before are sharing their good and bad shopping experiences on Internet review sites. And the public is reading those reports before making buying decisions. Retailers must protect their brands by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an Internet-connected public.

    Time was, a retailer could build a solid...

  • Natural Chemistry Acquires SeaKlear

    by AQUA Editors May 2016

    Natural Chemistry L.P. has reached an agreement to acquire the assets of the SeaKlear business, a division of HaloSource, Inc., in a deal expected to close this month. SeaKlear is a well-known brand to the pool and spa industry, having first introduced its products in the mid 1980’s.

    “We are delighted to add the SeaKlear range of products to Natural Chemistry, and to offer our customers a choice between two great brands,” says Mark Munford, Natural Chemistry CEO. Kate Thielscher,...

  • Educating the Industry with Water in Motion

    by Lenny Giteck April 2016

    As show organizers considered the impending Pool & Spa show in Atlantic City this year, they decided to plan something really special to help educate industry members on the nuances of pool hydraulics. And playing on a number of references both in and outside the industry, they decided to call it "The Wall."

    Primarily the brainchild of Trish McCormick, manager of NESPA's The Pool & Spa Show, and Paulette Pitrak, NESPA's deputy executive director, The Wall was developed as...

  • These Wooden Diving Boards Offer A High-End Dive

    by AQUA Editors April 2016

    When it comes to aesthetics, just about every aspect of the swimming pool environment has evolved — but the diving board has remained largely the same. Belgian designer Mikel Tube is changing that conception, however, by...

  • Heat Pumps and Gas: North vs. South

    by Scott Webb April 2016

    A homeowner has options for heating his pool — electric, solar, gas, heat pump or he can just wait until the summer sun takes effect — but for a good portion of the overall market, the choice comes down to the power and immediateness of gas versus the plodding efficiency and cost savings of a heat pump.

    As with other components in a pool system, there's no single "best" solution for all applications; it's just a matter of finding the right heater for the particular job — or perhaps...

  • APSP Pushes Pool Covers To Feds

    by AQUA Editors April 2016

     

    APSP's Water Conservation Coalition went to Capitol Hill last month to advocate for the US Environmental Protection Agency's (EPA) WaterSense certification for the industry's most efficient cover...

  • Safety First: Products for a Protected Backyard

    by AQUA Editors April 2016

    We all know swimming pools and spas provide a world of fun — but we also know safety is paramount when selling, building, servicing and simply enjoying them, too. According to AQUA's 2015 State of the Industry survey, 96 percent of pool and spa builders said they discuss safety with clients.

    "We sell safety by building drainless pools to avoid suction entrapment," one respondent wrote.

    "We have a safety binder we go over with clients during orientation," another...

  • April 2016 New Spa and Pool Products

    by AQUA Editors April 2016

    Sparkly vinyl liners, new chemical options, mobile apps, swim spas and more — these are the new products the industry is buzzing about.

    LOOP-LOC
    The most exciting revolution to emerge from the vinyl liner industry has been the introduction of LOOP-LOC's exclusive PearlEssence...