Clorox, a known name in consumer and professional cleaning products, will enter the pool and spa with a full line of products and accessories.
The new line is an initiative between Clorox and KIK Custom Products, one of North America’s largest manufacturers of consumer, institutional and industrial products. KIK entered the pool and spa industry in 2011 with the acquisition of Chem-Lab Products Inc; currently, it manufactures and sells Kem-Tek pool products in the U.S.
According to the companies' representatives, "With 73 percent of in-ground pool owners and 97 percent of above-ground pool owners servicing their own pools every year, this initiative presents an opportunity for The Clorox Company to bring the trusted Clorox brand into a new consumer category, building on the KIK’s valuable experiences in pool products."
Details on the new, Clorox-branded care line are limited so far, but KIK expects to launch in the U.S. in 2014.