New data released from Adobe Analytics this month should leave pool and spa retailers hopeful for high holiday sale numbers this season. According to the report, not only are retail sales up 23 percent, or $2.08 billion, from last year, shoppers are also purchasing big-ticket items.
“The numbers bear out that we’re in for a good holiday season,” Adobe’s Director of Retail Industry Strategy Michael Klein told the Los Angeles Times. “Consumers were shopping for larger and more expensive products during Labor Day, after growth in the first half of the year.”
The retail market had a particularly good holiday season last year. According to the National Retail Foundation, sales rose 5.5 percent in November and December 2017, marking the strongest growth in holiday retail sales in 12 years. Sales are projected to keep rising, as a low unemployment rate and signs of wage growth grow consumer confidence.
