RECENT ARTICLES
  • Registration Opens for International Pool | Spa | Patio Expo

    by AQUA Editors June 2017

    Registration is open for the 2017 International Pool | Spa | Patio Expo, which returns to Orlando, Fla., for the first time since 2014. The exposition, sponsored by APSP, will be held November 1 to 3 at the Orange County Convention Center. Pre-show conference begins October 29 with extensive educational offerings throughout the duration of the show days.

    The largest exposition of its kind in North America, the 2014 event attracted 11,103 total attendees and 552 exhibiting...

  • Free Marketing Training Offered at 2-Day Online Conference

    by AQUA Editors June 2017

    Interested in learning more about modern marketing strategies and how they can help your small business thrive? Pool and spa retailers, builders and service pros are invited to attend the Local Business Marketing Summit, a free two-day online event for local business owners June 27 to 28. Hosted by the Local Marketing Institute, a...

  • Testing the Waters

    by AQUA Editors June 2017

    {bglink 5076}The most essential part of pool care is a tricky matter: water chemistry. While homeowners often take those sparkling blue waters for granted, any pro knows there's a lot of work that goes into keeping things perfectly balanced. (And sometimes, even some detective work, too.)

    Making that job easier is the wide range of water testing devices on the market, ready to become your sidekick on the job. Here, we take a look at just a few options, their features and...

  • Chicago's Hottest Bar is a Hot Tub Bar

    by AQUA Editors June 2017

    If you're going to be in the hotel business (or any business, for that matter), you'll always face the same dilemma: "What can we do to bring in more people?"

    Some hotels create conference space while others create alluring restaurants that attract locals and provide a new revenue stream, but ACME Hotel Company in Chicago's River North neighborhood had a different idea: Take the basement hot tub and turn it into the city's latest exclusive bar.

    Bunny Slope, as it's called,...

  • Hot Tubs: As Good As Exercise

    by Eric Herman June 2017

    Have you ever wondered why it is that for all the health benefits of using our industry’s products, most consumers are only dimly aware that there are any?

    It’s both a mystery and shame. As research defining the spectrum of benefits of hot water immersion and aquatic activity piles up year after year, discussions remain largely academic and strangely dispassionate.

    It’s time to face the painful fact square in the face: As an industry, we have been just plain lousy at using...

  • Swim Spa Currents

    by Eric Herman June 2017

    Since their introduction nearly 40 years ago, swim spas have occupied a unique niche offering the benefits of both hot tubs and swimming pools in one unit. For the most part, it's been the ability to swim laps in a small space that has kept swim spas afloat, particularly with fitness-minded homeowners who don't have space for a lap-sized swimming pool.

    In recent years, however, the appeal of swim spas has expanded beyond the home-fitness focus to customers who are now turning to the...

  • Introducing the AQUA Community

    by AQUA Editors June 2017

    As a reflection of the pool and spa industry, readers of AQUA Magazine are close in the way small towns are close — it seems like everyone knows each other. And while trade publications like ours spend quite a bit of time covering news from the big players, we've always thought something was missing: A place for companies large and small to share community events and news items.

    With that in mind, we created the AQUA...

  • June 2017 New Spa and Pool Products

    by AQUA Editors June 2017

    A new pool season brings new products, and June has quite a few: solar panels, an auto cover for vinyl pools, flexible PVC pipe and more.

    FAFCO
    CoolPV helps customers realize up to four times more energy output from their solar panels for powering their homes and heating their pools. The...

  • Crossing Enemy Lines

    by Cailley Hammel June 2017

    To many in the hot tub industry, "Costco" is a dirty word.

    Due to its high volume, low margin business model, Costco (as well as other wholesale clubs) is able to offer spas at a lower price than dealers. Those bargain prices may be a boon for shoppers, but for portable spa dealers who try to compete, it's vexing.

    "We're out here fighting, and then you've got somebody throwing something up there for $3,999 that just totally negates the value of what we're doing," says Jacque...

  • CMP Welcomes New COO and VP of Operations

    by AQUA Editors May 2017

    CMP announces Chris Sigmon will be joining CMP as the new chief operating officer of the global recreational water component manufacturer. Sigmon will be responsible for all operations, including the company’s multiple production and distribution facilities.

    Sigmon has a long and successful history as a strategic operations...