- Mario Rossetti: Selling Value Over Price
by Mario Rossetti March 2017
I am often asked to help companies locate exceptional salespeople. These companies are trying to find salespeople who can create brand recognition by selling value and not price. This is a noble, but very difficult undertaking; especially in our current market conditions.
In these cases, the companies' former salespeople had not been able to grasp the value concept as they continually complained about the high price of their products. When they persisted in comparing their prices to...
- Quiz: Is Your Family Business Prepared for Transition?
by Phillip M. Perry March 2017
When the time comes for a new generation to take control of your family business, will the process go smoothly? One way to find out is to take the quiz below. Give yourself 10 points for every "yes" answer.
RELATED: How to Pass Down the Family Business
1. Have you established a structured plan to transition your business to a new generation of ownership?
2. Has each family member...
- APCs: Little Help!
by Scott Webb March 2017
One of the wonderful things about the service industry nowadays is the abundance of excellent, diligent workers ready to get their hands dirty cleaning pools. Finding good help used to be a daunting process of short interviews and long looks, trying to figure out if that gum-chewing kid that just walked in the door listening to the Red Hot Chili Peppers would hold up under the red hot sun.
Luckily, finding good help these days is a breeze. There are quality pool cleaners ready to...
- Solving Our Labor Shortage
by Eric Herman March 2017
It’s been the same story for years: the availability of young talent, or lack thereof, remains a vexing issue for the pool and spa industry. Our industry simply doesn't know how to draw young people into the fold.
The issue was on my mind recently when I saw a press release about an annual competition that might hold some answers, or at least point the industry in a fresh direction. It’s called the
- Cozy Up: 2017 Outdoor Living Product Focus
by AQUA Editors March 2017
It’s indisputable: the “outdoor room” is here to stay. With consumers increasingly clamoring for outdoor spaces that blur the line between living room and classic backyard, so too does an opportunity grow for retailers who seek to cater to this market — after all, with a growing market comes opportunity for profit. Here, we offer a taste of the products the outdoor living category has to offer, from plush sectionals and lazy lounges to cool grills and fire...
- 3 Dealers on Why They Sell Tubs — and Skip Pools
by Cailley Hammel March 2017
Many pool and spa companies aspire to be all things to all people — a one-stop-shop, so to speak, for swimming pools, hot tubs, patio furniture, landscaping, decking and more.
While the "more is better" philosophy works for some, it's certainly not for everyone. In fact, with the birth of the hot tub industry came a different business model that's still around today: hot tub dealers who focus only on hot tubs — no pools, backyard furniture, nada. In lieu of generalization, these...
- Sponsored Video: S.R.Smith TrueTread Diving Board Series
by S.R.Smith March 2017
S.R.Smith is reinventing the diving board category with a unique, patent-pending design: the TrueTread Diving Board Series. These stylish diving boards make an old favorite new again with a modern, sporty look and exceptional launching grip. TrueTread is a durable, marine-grade, diamond-shaped composite material that stands up to salt, sun and hours of fun. Compatible with many S.R.Smith stands, TrueTread Diving Boards are an ideal upgrade opportunity.
To learn more, visit
- Design Inspiration: 6 Takes on the Outdoor Room
by Fred Albert, Houzz March 2017
To be successful amid the outdoor living boom, it's critical for retailers and builders to stay abreast of rapidly changing consumer tastes in backyard products. To help keep your product lines up to date, AQUA has partnered with design megasite Houzz to bring you more content about outdoor living, from pools and spas to outdoor kitchens and patio furniture. Below, a Houzz expert explores one of the biggest trends in backyards: the outdoor room.
When I was growing up,...
- Defeating the Fear of Swimming
by Eric Herman March 2017
Last month I posted a blog all about the importance of addressing the all-too-common fear of deep water. At the time, I was working on a small suite of articles for upcoming issues of AQUA that, to varying degrees, deal with different aspects of aquatic safety and how the industry can approach safety from a positive standpoint. Those recent forays reinforced two aspects of safety that warrant further discussion and, hopefully,...
- Help Us Build Our State of the Industry Issue
by AQUA Editors March 2017
Update, 3/7/17: It's your last chance to fill out our State of the Industry survey! The survey closes tomorrow. Remember: Everyone who completes the survey and offers their contact information will be entered to win one of several cool prizes.
How is the pool and spa industry faring — and where is it headed? That’s the big question we ask ourselves each year when developing May’s State of the Industry issue, one of...