RECENT ARTICLES
  • Hot Tubs: As Good As Exercise

    by Eric Herman June 2017

    Have you ever wondered why it is that for all the health benefits of using our industry’s products, most consumers are only dimly aware that there are any?

    It’s both a mystery and shame. As research defining the spectrum of benefits of hot water immersion and aquatic activity piles up year after year, discussions remain largely academic and strangely dispassionate.

    It’s time to face the painful fact square in the face: As an industry, we have been just plain lousy at using...

  • Swim Spa Currents

    by Eric Herman June 2017

    Since their introduction nearly 40 years ago, swim spas have occupied a unique niche offering the benefits of both hot tubs and swimming pools in one unit. For the most part, it's been the ability to swim laps in a small space that has kept swim spas afloat, particularly with fitness-minded homeowners who don't have space for a lap-sized swimming pool.

    In recent years, however, the appeal of swim spas has expanded beyond the home-fitness focus to customers who are now turning to the...

  • Introducing the AQUA Community

    by AQUA Editors June 2017

    As a reflection of the pool and spa industry, readers of AQUA Magazine are close in the way small towns are close — it seems like everyone knows each other. And while trade publications like ours spend quite a bit of time covering news from the big players, we've always thought something was missing: A place for companies large and small to share community events and news items.

    With that in mind, we created the AQUA...

  • June 2017 New Spa and Pool Products

    by AQUA Editors June 2017

    A new pool season brings new products, and June has quite a few: solar panels, an auto cover for vinyl pools, flexible PVC pipe and more.

    FAFCO
    CoolPV helps customers realize up to four times more energy output from their solar panels for powering their homes and heating their pools. The...

  • Crossing Enemy Lines

    by Cailley Hammel June 2017

    To many in the hot tub industry, "Costco" is a dirty word.

    Due to its high volume, low margin business model, Costco (as well as other wholesale clubs) is able to offer spas at a lower price than dealers. Those bargain prices may be a boon for shoppers, but for portable spa dealers who try to compete, it's vexing.

    "We're out here fighting, and then you've got somebody throwing something up there for $3,999 that just totally negates the value of what we're doing," says Jacque...

  • CMP Welcomes New COO and VP of Operations

    by AQUA Editors May 2017

    CMP announces Chris Sigmon will be joining CMP as the new chief operating officer of the global recreational water component manufacturer. Sigmon will be responsible for all operations, including the company’s multiple production and distribution facilities.

    Sigmon has a long and successful history as a strategic operations...

  • A Peach of a Project

    by AQUA Editors May 2017

    It's called PEACH (People Extending a Caring Hand), an annual charitable outreach project organized and sponsored by Lonza, the well-known chemical manufacturer based in Alpharetta, Ga.

    Now in its sixth year, the 2017 PEACH project...

  • 2017 SOI Hot Tub Report: An Industry on the Rise

    by Cailley Hammel May 2017

    If a rising tide lifts all boats, so the saying goes, it makes sense that the hot tub industry is gaining momentum. With the economy in a strong position and both salaries and discretionary income on the rise, hot tub dealers are seeing a modest uptick in sales.

    Sixty-seven percent of those who took our State of the Industry hot tub survey report their sales are increasing — an 8 percent increase from last year. Many of these dealers say the sales boost is simply the result of a...

  • Aquanale Coming to Cologne

    by Scott Webb May 2017

    Aquanale, the International Trade Fair for Sauna, Pool, Ambience, and FSB, the International Exhibition for Open Spaces, Sports and Swimming Facilities, will take place this year at the Koelnmesse exhibition center in Cologne November 7 to 10.

    Based on early indications, show organizers are expecting a similarly high level of interest in 2017 to that seen in Aquanale 2015, which drew 288 exhibitors from 30 countries (share of...

  • Let’s Get (Aqua)Physical

    by AQUA Editors May 2017

    A new workout trend is taking over Europe: FloatFit, a class that requires participants to conduct their usual workout routine on water. Or, to put it more precisely, on top of the water.

    The company behind FloatFit classes is AquaPhysical, which invented and sells the AquaBase, an inflatable exercise mat used...