RECENT ARTICLES
  • Listen Up

    by Emily Fuger April 2005

    In 2004, Modesto, Calif.-based Aqua Pool & Spa sold 900 suction-side and pressure-side pool cleaners. How'd they do it. "I think understanding the needs of a client determines the right cleaner for them," says Gregg Whitley, co-owner and vice president of the company. "That's the most important thing."

    Beyond that, colorful displays featuring...

  • Merchandising Muscle

    by Virginia DeMoss April 2005

    Welcome to AQUA Show Solutions, a new column that shows how businesspeople just like you are investing in education to produce results and improve profitability. Each month, we'll talk with different professionals to learn how they've put their knowledge to work and how you can, too.

    SHAPING UP THE SHOWROOM

    "My first time at AQUA, I...

  • AQUA E-News Profile Management Center

    by AQUA Editors April 2005

  • Stepping Up

    by Reid Creager March 2005

    You may have heard the sales expression, "it's such a great product that it sells itself." You may have heard it from someone who wasn't very good at sales.

    Manufacturers have to be creative — and good at it — when making spa steps and surrounds that will entice consumers to spend more of their hard-earned money on the total luxury environment....

  • Don't Fence Me In

    by Karen Erstad March 2005

    The only good pool is a safe one. Unfortunately, not every safe, fenced-in pool setting is attractive. But safety and beauty don't have to be mutually exclusive when it comes to poolscapes. Codes and covenants must be followed, but much can be done to diminish the effects of aesthetically unappealing fences or barriers.

    "Quite often the main solution for making...

  • A Competitive Market

    by Emily Fuger March 2005

    The number of consumers spending time online to research and purchase retail items is growing every year. In fact, new households going online — and more online spending from those already there — will boost consumer spending on the Internet to approximately 13 percent of all general merchandise retail spending by 2010, according to research conducted by Forrester Research, an independent technology research company based in Cambridge, Mass.

    Darien,...

  • Manager As Coach

    by Doug Silsbee March 2005

    When a child asks you for help with homework, do you simply tell the child the answers? Of course not! Most adults know that to do so would be to shortcut the child's learning process. Instead, we help children study by asking them questions that guide them through the problem-solving process. The objective is to help them learn to think and solve problems for themselves, not to simply provide them the answers.

    If helping through questions is so obvious in the...

  • We've Got You Covered

    by Barrett Kilmer February 2005

    Flip through the pages of trade magazines or walk down the aisles of industry trade shows and you're sure to see plenty of new patterns being introduced by vinyl liner manufacturers and fabricators. Some years it's new shades of old standby colors like blues and greens. Other years earth tones and non-traditional pastels are trotted out. Recently, glass-tile and mosaic...

  • Who's Your Buyer?

    by Marj Schultz February 2005

    There's a little-known product offered by the pool and hot tub industry that has the potential to become a popular item as the population ages. Lots of manufacturers make them, but for most dealers — if they sell them at all — they represent a small portion of their businesses. Ask a random person off the street about them and you're likely to get a blank...

  • The Silent Sell

    by Patti Wood January 2005

    You have gone over your sales material, you've researched your prospect, and you're excited about what you are going to say about your company, product or service. You are now ready for your sales presentation.

    Well, at least 15 percent of it. Because the newest research says that most face-to-face buying decisions are made within the first three to five minutes of...