• Keeping Your Employees Motivated in Turbulent Time

    by AQUA Editors January 2002

    Keeping Your Employees Motivated in Turbulent Times

    By Ed Rigsbee, CSP

    Ed Rigsbee, CSP, author of PartnerShift — How to Profit from the Partnering Trend, is a freelance columnist. His Partnering University Web site is located at

    As a business owner or manager you are currently dealing with two crucial...

  • Spas: The Straight Story

    by Barrett Kilmer January 2002

    Last spring, hot tubs made headlines in the Northwest as utilities, local governments and the media, looking for something to blame in the face of a potential energy crisis, painted portable hot tubs as major energy wasters, tying them to the perceived "California Lifestyle" of selfishness and decadence. The negative image stuck, and the industry scrambled to find ways to set the record...

  • The Evolution of Pattern

    by Aqua Editors January 2002

    By Scott Webb

    From an inkling in a designer's mind to a top-selling pool pattern, vinyl travels a winding road

    Vinyl pool begins with an idea — both in a customer's and a manufacturer's mind. Not always simultaneously, of course, but somewhere a mother of swimming-age children considers the possibilities of outdoor preteen...

  • Assuming Leadership

    by David Cohn January 2001

    Remember the statistic that I quoted in my February column. Seven out of every 10 family-owned businesses don't make it through the second generation. That means either entrepreneurs make poor teachers, or their kids aren't paying much attention.

    The problem with this factoid is that it doesn't carry much weight with risk-takers like you. Small-business people have already beaten the odds in the first place, and they don't care about adversity, or at least...