- New Survey Reveals How Americans Invest in Their Backyards
by Erin Carlyle, Houzz May 2017
To be successful amid the outdoor living boom, it's critical for retailers and builders to stay abreast of rapidly changing consumer tastes in backyard products. To help keep your product lines up to date, AQUA has partnered with design megasite Houzz to bring you more content about outdoor living, from pools and spas to outdoor kitchens and patio furniture. Here, a Houzz expert shares data on backyard renovations.
If you’re thinking about upgrading your outdoor spaces and...
- Sponsored Video: The Industry's Favorite Flow Meter
by H2Flow May 2017
If you've ever used a FlowVis, then you're familiar with the incredible accuracy and reliability that make it the industry's favorite flow meter...and if you haven't used a FlowVis, then we invite you to take a look at our awesome new 3-D video to find out what you've been missing!
- Hot Tub Products Launches E-Commerce Service
by Kathryn Howard May 2017
Hot tub consumers don’t just shop online for low prices, they shop online because it’s convenient. But managing an e-commerce website is hard, especially for specialty retailers who may not have the resources to build such a website, let alone maintain inventory and fulfill orders.
Enter E-Commerce Licensing, a new company designed to help hot tub retailers easily set up and maintain an e-commerce presence, which in...
- Discretionary Dollars: How are Our Competitors Faring?
by Eric Herman May 2017
Any way you slice it, discretionary income in the U.S. is an enormous pie. According to the Bureau of Economic Analysis, the total disposable income in the U. S. reached an all-time high of 14345.40 USD billion in January.
That unfathomably huge number represents all the "non-essential" spending by U.S. consumers across a spectrum of activities, products and services. The category includes everything from tobacco and alcohol consumption to movie rentals, massages and professional...
- National Retail Federation Renews Push for Online Sales Tax
by AQUA Editors May 2017
The National Retail Federation is renewing its efforts in Congress to require online sellers to collect sales tax the same as local stores.
“With more states passing sales tax laws or going to court, pressure is building on Congress to finally address this issue,” says NRF Senior Vice President for Government Affairs David French. “The states know they can’t fix this on their own, but they agree with retailers that Congress has stalled for far too long. Online sellers should not...
- 2017 SOI Retail Report: Brick and Mortar, Empowered
by Cailley Hammel May 2017
With the recession well in the rearview mirror, distanced by several years of incremental success, pool and spa retailers can finally exhale. Things are looking up, including the industry's outlook on the future.
According to the Bureau of Economic Analysis, personal income increased 2.6 percent from 2015 to 2016 and disposable personal income increased 3.9 percent, both of which are encouraging for the luxury good market. In all, the National Retail Federation estimates sales will...
- The Chillbo Baggins: For Epic Adventures on Land and Sea
by Kathryn Howard May 2017
Why defeat dragons when you can chill with them? Pool and spa retailers now have a new, inflatable outdoor furniture option that enables their customers to enjoy the outdoors both in or out of the water: the Chillbo Baggins.
"Our mission is to inspire more people to get outside and connect with the world!" the company says on its website. "We wanted to create a product that complements and enhances all the awesome places that you might find yourself."
- Spinning Triumph From Tragedy
by AQUA Editors May 2017
Laura Metro knows what fear in a helicopter feels like.
In 2011, her 3-year-old son, Clay, fell victim to a near-drowning accident in a public pool in Bethany Beach, Del. A bystander who had only seen CPR on TV started trying to revive him until the paramedics arrived. Metro rode with her son for 30 minutes in a medivac helicopter to a hospital in Wilmington where Clay was treated.
That terrifying flight, she says, "was the beginning of a much greater...
- Standing Still Can Kill Your Business
by John Tschohl May 2017
I find this statistic unbelievable: the U.S. Bureau of Labor statistics found that companies with fewer than 100 employees gave only 12 minutes of manager training every six months. Organizations with 100-500 employees provided just six minutes.
The following statistic is even more proof that ongoing training is essential for employee development and the growth of a company. A long-term research project commissioned by
- Who is More Conveniently Located for Pool Owners: Specialty Retailers or Big Box Stores?
by Bil Kennedy May 2017
Are pool stores closer to their pool-owning customers than mass merchants (like Walmart)? Pkdata takes a look.
In retail, they say, location is everything. That would have to be especially true for pool stores. All other things being equal, would you rather have your pool store located within 10 miles of 5,000 households in Connecticut or Arizona?
The answer isn’t as obvious as you...