RECENT ARTICLES
  • If You Aren't Selling Automatic Pool Covers, You're Missing Out

    by Todd Cramer February 2017

    {bglink 4626}Ok, maybe that's a little aggressive. But in times when the laws requiring fenced-in pools are starting to change and water conservation is especially topical (especially in areas of extreme drought), the case for automatic pool covers has never been stronger. The technology is quickly evolving and the features available today make these products much more cost effective than in the past. All this adds up to a more intuitive, longer lasting and highly sought-after piece of pool...

  • 2017 Vinyl Liner Patterns: Sparkle, Mosaics and Pebbles

    by AQUA Editors February 2017

     


     

    LOOP-LOC
    LOOP-LOC is poised to reignite the revolution it created when it debuted the exclusive PearlEssence line with an exciting new addition: Shimmering SeaWaves. It's the first fully...

  • Backyards by the Hour

    by Cailley Hammel February 2017

    As we all know, just about everyone dreams of going home to a beautiful backyard — one with a pool, spa or simply lots of cushy seating under beautiful lighting.

    The problem is, not everyone can.

    Of course, such backyard paradises don't come cheap. And many deal with space constraints, especially in urban areas. (Not to mention those who rent and don't have backyards to begin with.)

    In these people, who love the backyard experience but can't achieve it themselves,...

  • 45 Years in the Sunshine State

    by Cailley Hammel February 2017

    The "Orlando show," as it's colloquially known, has come a long way since its inception in 1972. After modest beginnings as a hotel tabletop show, the "Spring show," as attendees often called it, blossomed in both attendance and square footage. Fifteen years ago, the show made the leap to the Orange County Convention Center, cementing its status as a bona fide trade show within the pool and spa industry.

    This year, the show — renamed the Everything Under the Sun Expo in 2014 —...

  • Industry Love Stories

    by AQUA Editors February 2017

    In celebration of the day on which we honor love itself, we present a few industry Valentines. And in accordance with primary school tradition, we're making sure everyone gets one.

    Some of our AQUA Valentines met their spouses on the job, starting out as co-workers and growing into something more. Many were born into the trade and brought their partners into the work. And others walked down the aisle — straight into the pool and spa business.

    Of course, being...

  • All About Alkalinity

    by APSP Recreational Water Quality Committee (RWQC) February 2017

    Balancing pool and spa water is perhaps the fundamental job of the service pro, and total alkalinity is a key parameter in that process.

    What is Total Alkalinity?

    Total alkalinity is the amount of bicarbonate, plus the much smaller amount of carbonate, plus (in stabilized pools) the amount of cyanurate ions. It is

    ...

  • Evosus Expands Leadership Team

    by AQUA Editors February 2017

    Evosus Business Management Software, makers of an Enterprise software program designed for the pool, spa and hearth industries, has hired David Weisong to the position of vice president of software development and Doug Evans as Vice President of Product. The company says both hires are a direct result of the company’s strategic growth plan to offer more products and enhancements in 2017 to pool, spa and hearth business owners.

    David has already been instrumental in pushing the...

  • Haviland Acquires Baleco International

    by AQUA Editors February 2017

    Haviland Pool and Spa Products has acquired Baleco International Inc. of North Bend, Ohio. Baleco International offers a wide variety of pool water treatment products, including Aquamate and Maintain Pool Pro, and also provides private labeling services. Baleco began as Cincinnati Soap Center in 1958 before adding pool chemistry in 1962. Baleco moved to its current 100,000 square...

  • Wanted: Business Savvy For the Next Generation

    by Steve Sherwood February 2017

    After 10 years in the pool industry on the East Coast, I traded pork roll for palm trees and headed to Los Angeles, opening my first company without partners or investors — which has been great, but now what?

    With your name on the lease and the business loan, you feel intense pressure. You look around, and you see some competitors thriving, while others crack and fold. Why? Under similar conditions, why does one company wither and eventually close its doors while another goes on to...

  • Is "Virtual" The New Reality of Spa Sales?

    by Cailley Hammel February 2017

    Virtual reality is one of the biggest movements in technology right now, largely due to its simple premise: Just put on a headset and you can be transported to a whole new world.

    Naturally, VR perfectly complements the gaming industry — its inherent qualities, like first-person perspective and the ability to look in all directions, blur the line between reality and the game world like never before. (It's no surprise that VR headsets were the hot item for Christmas.) At the same...