- Flochella Rocks New Zealand
by AQUA Editors April 2017
It was New Zealand's first-ever floating music festival: Flochella, a day of music, high-dive plunging, sunshine and thousands flotation devices of all shapes, colors and sizes.
More than 4,000 turned out to Great Lake Taupo for the event on February 6, Waitaingi Day, a national holiday. Eager attendees pushed the unique aquatic gathering to capacity by midday, three hours before it kicked off. More than a 1,000 already had wristbands and floats in hand by 9 a.m.
- Why Pool Pumps Overheat — And What You Can Do to Stop It
by Steve Goodale April 2017
Editor's Note: This is the first entry of a two-part series. The second part will appear online and in AQUA Magazine in May.
Your pool pump is overheating, and you want to know why it's happening and how to fix it. This two-part story is about what causes pool pumps to run too hot, what you can expect moving forward if you suspect your pump is overheating and some ways to remedy the problem.
Pool pumps use a lot of power, and as a result, they must dissipate...
- Is Amazon Go the Future of Retail?
by AQUA Editors March 2017
For today’s consumer, convenience is king. Amazon, the e-commerce giant making billions on convenient shopping, has unveiled a new retail model that hopes to make shopping even easier for customers: cashier-free stores.
The technology, called Amazon Go, enables customers to walk in, select what they’d like and leave — no lines, no cashiers, no fumbling to grab your wallet, nada. Amazon describes this as “just walk out” technology, which made its debut in a convenience store setting...
- Avoid Opening Pools to Copper Stains
by Chris Marcano March 2017
Now that the long winter is finally ending, pool owners are looking forward to pulling off their covers.
One of the strangest experiences a pool owner can have is to discover upon opening that the pool has a purple crystal-like stain on its surface. Service professionals have known about this phenomenon for years, and commonly refer to it as purple haze.
Purple haze is not, contrary to popular belief, an organic bacteria or an algae issue. The problem is actually the result...
- Mario Rossetti: Selling Value Over Price
by Mario Rossetti March 2017
I am often asked to help companies locate exceptional salespeople. These companies are trying to find salespeople who can create brand recognition by selling value and not price. This is a noble, but very difficult undertaking; especially in our current market conditions.
In these cases, the companies' former salespeople had not been able to grasp the value concept as they continually complained about the high price of their products. When they persisted in comparing their prices to...
- Quiz: Is Your Family Business Prepared for Transition?
by Phillip M. Perry March 2017
When the time comes for a new generation to take control of your family business, will the process go smoothly? One way to find out is to take the quiz below. Give yourself 10 points for every "yes" answer.
RELATED: How to Pass Down the Family Business
1. Have you established a structured plan to transition your business to a new generation of ownership?
2. Has each family member...
- APCs: Little Help!
by Scott Webb March 2017
One of the wonderful things about the service industry nowadays is the abundance of excellent, diligent workers ready to get their hands dirty cleaning pools. Finding good help used to be a daunting process of short interviews and long looks, trying to figure out if that gum-chewing kid that just walked in the door listening to the Red Hot Chili Peppers would hold up under the red hot sun.
Luckily, finding good help these days is a breeze. There are quality pool cleaners ready to...
- Solving Our Labor Shortage
by Eric Herman March 2017
It’s been the same story for years: the availability of young talent, or lack thereof, remains a vexing issue for the pool and spa industry. Our industry simply doesn't know how to draw young people into the fold.
The issue was on my mind recently when I saw a press release about an annual competition that might hold some answers, or at least point the industry in a fresh direction. It’s called the
- Cozy Up: 2017 Outdoor Living Product Focus
by AQUA Editors March 2017
It’s indisputable: the “outdoor room” is here to stay. With consumers increasingly clamoring for outdoor spaces that blur the line between living room and classic backyard, so too does an opportunity grow for retailers who seek to cater to this market — after all, with a growing market comes opportunity for profit. Here, we offer a taste of the products the outdoor living category has to offer, from plush sectionals and lazy lounges to cool grills and fire...
- 3 Dealers on Why They Sell Tubs — and Skip Pools
by Cailley Hammel March 2017
Many pool and spa companies aspire to be all things to all people — a one-stop-shop, so to speak, for swimming pools, hot tubs, patio furniture, landscaping, decking and more.
While the "more is better" philosophy works for some, it's certainly not for everyone. In fact, with the birth of the hot tub industry came a different business model that's still around today: hot tub dealers who focus only on hot tubs — no pools, backyard furniture, nada. In lieu of generalization, these...