RECENT ARTICLES
  • From Pools to Schools

    by AQUA Editors January 2017

    The pool and spa industry isn't always considered a crucible of business thought, but perhaps it ought to be. Many fine entrepreneurs have sprung from the ranks of pool and spa companies, and they have much to teach the coming generations about making it in a free enterprise system.

    To that end, Stewart Vernon, founder and CEO of America's Swimming Pool Company, has offered his experience building a successful service chain to students at the Stetson School of Business and Economics...

  • APSP University Announces Winter Courses

    by AQUA Editors January 2017

    The Association of Pool & Spa Professionals announces its winter lineup of live virtual, in-person and online self-paced courses for individuals in the aquatic field.

    "We have the training and professional certification courses for every level of experience and every budget," says APSP Director of Education Maria O'Hara. "Our winter course lineup gives students the flexibility they need in terms of timing and location."

    The list of classes includes:

  • AC Awaits

    by AQUA Editors January 2017

    With the Christmas holiday but a fond memory and the New Year in full swing, it's time to start planning for the annual trek to the Jersey Shore and The Pool and Spa Show.

    For over three decades this show has maintained its character as a comprehensive exhibition that, despite its size, offers a cozy and relaxed setting for networking, sales and education.

    Sponsored Video: King Technology @ease

    by King Technology January 2017

    Earning money through repeat sales from happy customers just got a lot easier. So easy we call it @ease. The latest product from FROG sanitizes hot tubs by creating Fresh Mineral Water that’s cleaner, clearer, softer and easier to take care of thanks to SmartChlor Technology, which self-regulates to reduce chlorine use up to 75 percent and shocking to only once a month. The best part — @ease replacements are 3X more profitable than dichlor, so your aftermarket business will increase...

  • APSP/NSPF Merger: What Happened?

    by AQUA Editors January 2017

    As the industry digested the news this week that there will be no structural unification of APSP and NSPF, several questions have emerged. Among them — Why were the two boards unable to reach goals set forth in April, 2016, despite significant motivations? Where does the matter stand at present? What are the prospects going forward?

    RELATED:

  • What Makes A Top-Notch Pool Salesperson?

    by Christopher Anderson January 2017

    If you look at the industry 20 years ago, pool sales were based on a whole bunch of templates. It was very much a menu of variations on standard models. Now, it's an entirely different game — as pools have evolved into comprehensive outdoor environments, the process of selling has evolved, too.

    In the broadest sense, sales and design go hand in hand. The best salespeople have creative minds and emit positive energy that ingratiates them to clients. However, I think it's equally...

  • Opinion: APSP/NSPF Merger Breakdown a Shame

    by Scott Webb January 2017

    When I first got word that the two most prominent industry associations were going to combine forces, honestly, I was inspired. They were attempting something heroic — reaching beyond their own individual interests for the good of all.

    More than just the practical benefit of representing the industry with a more powerful, unified voice, this was leadership. It was showing us how it's...

  • APSP, NSPF Unification Fails

    by AQUA Editors January 2017

    In a surprise announcement today, APSP and NSPF said they were ending efforts aimed toward the unification promised in April of 2016. At that time, the two organizations declared that they would join together for the good of the industry, providing new focus for advocacy efforts.

    Over the months since the initial declaration that the groups would merge, speculation has grown as to the shape of the new combined...

  • January 2017 New Spa and Pool Products

    by AQUA Editors January 2017

    With a new year comes a swath of new products from top manufacturers in the industry. This month, you’ll find a way to bring spin class to the pool, a modern take on tiki torches, a new spa and more.

    Splash-A-Round Pools
    Splash-A-Round Pools' Aqua Cycle provides an excellent low-impact...

  • The Moneyed Market: Selling Spas to a Wealthy Clientele

    by Cailley Hammel January 2017

    For a spa dealer in the D.C. area, life is good. According to the U.S. Census Bureau, of the top 10 wealthiest counties in the country, five are found in the suburbs of America's capital (See a full list in the sidebar on the right.). With plenty of government jobs, and commanding salaries to go with them, pockets are considerably deeper — and that means more disposable income to go toward luxury products like, say, a hot tub.

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