RECENT ARTICLES
  • Cozy Up: 2017 Outdoor Living Product Focus

    by AQUA Editors March 2017

    It’s indisputable: the “outdoor room” is here to stay. With consumers increasingly clamoring for outdoor spaces that blur the line between living room and classic backyard, so too does an opportunity grow for retailers who seek to cater to this market — after all, with a growing market comes opportunity for profit. Here, we offer a taste of the products the outdoor living category has to offer, from plush sectionals and lazy lounges to cool grills and fire...

  • 3 Dealers on Why They Sell Tubs — and Skip Pools

    by Cailley Hammel March 2017

    Many pool and spa companies aspire to be all things to all people — a one-stop-shop, so to speak, for swimming pools, hot tubs, patio furniture, landscaping, decking and more.

    While the "more is better" philosophy works for some, it's certainly not for everyone. In fact, with the birth of the hot tub industry came a different business model that's still around today: hot tub dealers who focus only on hot tubs — no pools, backyard furniture, nada. In lieu of generalization, these...

  • Sponsored Video: S.R.Smith TrueTread Diving Board Series

    by S.R.Smith March 2017

    S.R.Smith is reinventing the diving board category with a unique, patent-pending design: the TrueTread Diving Board Series. These stylish diving boards make an old favorite new again with a modern, sporty look and exceptional launching grip. TrueTread is a durable, marine-grade, diamond-shaped composite material that stands up to salt, sun and hours of fun. Compatible with many S.R.Smith stands, TrueTread Diving Boards are an ideal upgrade opportunity.

    To learn more, visit

  • Design Inspiration: 6 Takes on the Outdoor Room

    by Fred Albert, Houzz March 2017

    To be successful amid the outdoor living boom, it's critical for retailers and builders to stay abreast of rapidly changing consumer tastes in backyard products. To help keep your product lines up to date, AQUA has partnered with design megasite Houzz to bring you more content about outdoor living, from pools and spas to outdoor kitchens and patio furniture. Below, a Houzz expert explores one of the biggest trends in backyards: the outdoor room.

    When I was growing up,...

  • Defeating the Fear of Swimming

    by Eric Herman March 2017

    Last month I posted a blog all about the importance of addressing the all-too-common fear of deep water. At the time, I was working on a small suite of articles for upcoming issues of AQUA that, to varying degrees, deal with different aspects of aquatic safety and how the industry can approach safety from a positive standpoint. Those recent forays reinforced two aspects of safety that warrant further discussion and, hopefully,...

  • Help Us Build Our State of the Industry Issue

    by AQUA Editors March 2017

    Update, 3/7/17: It's your last chance to fill out our State of the Industry survey! The survey closes tomorrow. Remember: Everyone who completes the survey and offers their contact information will be entered to win one of several cool prizes.

    How is the pool and spa industry faring — and where is it headed? That’s the big question we ask ourselves each year when developing May’s State of the Industry issue, one of...

  • Step it Up: 2017 Spa Steps, Surrounds and Enclosures Roundup

    by AQUA Editors March 2017

    When your customer buys a hot tub, what they're really buying is that alluring idea of a relaxing escape just steps from their home. After everything is said and done — forking over several thousands of dollars, calling up the electrician, laying out concrete and finally getting the tub installed and running — there's nothing worse than finally setting out to enjoy the new hot tub, only to find it's difficult to get in and out. Or that there isn't enough privacy around the spa. Or there...

  • How to Pass Down the Family Business

    by Phillip M. Perry March 2017

    Too few family businesses survive into the second and third generations of ownership. The reason is most often poor communication between family members. Current owners should take steps to strengthen their family dynamics and to assure that damaging emotions do not scuttle the enterprise when it comes time to hand over the reins of control.

    In the best of worlds, a family business would thrive for many generations, providing inspiration and revenue for decades to come....

  • Cal Hypo: The Facts

    by APSP Recreational Water Quality Committee (RWQC) March 2017

    Calcium Hypochlorite, or cal hypo, is just about the most common, run-of-the-mill pool product you can think of, a staple of chlorine water sanitizing for decades and decades. However, that familiarity often breeds benign ignorance of cal hypo's particular features compared to other forms of chlorine and how these characteristics can affect water quality.

    Cal hypo is a concentrated source of chlorine in solid form and provides an easy method of delivering chlorine to the water. It...

  • NSPF Introduces New Service Training Course

    by AQUA Editors March 2017

    The National Swimming Pool Foundation is pleased to introduce a comprehensive blended training program to the aquatic industry: Advance Service Technician Course. The 45-60 hour blended online and in-class course provides knowledge on equipment installation, maintenance, repair, and more.

    The Advanced Service Technician Course is designed to deliver the required knowledge and skills to...